Professional Summary

Professional Overview

Roshan Cariappa is a results-driven marketing executive with over 15 years of experience in driving growth and brand awareness for technology companies. As the Chief Marketing Officer at Monnai, he is responsible for spearheading the company's global marketing strategy, building a strong brand presence, and driving customer acquisition and retention.

Experience Summary

Current Role

Roshan has been the Chief Marketing Officer at Monnai, a leading fintech platform, since August 2024. In this role, he is responsible for developing and executing the company's integrated marketing strategy, including digital marketing, content creation, brand positioning, and demand generation. Under his leadership, Monnai has seen a significant increase in its market share and has established itself as a trusted partner for financial institutions and businesses worldwide.

Career Progression

Prior to joining Monnai, Roshan held various marketing leadership roles at Vymo, a renowned sales enablement platform. He served as the Vice President of Marketing from 2021 to 2024, where he was instrumental in driving the company's growth and positioning it as a market leader. Before that, he held the positions of Director of Marketing and Product Marketing Manager at Vymo, demonstrating his ability to contribute to the company's success at different stages of its growth.

Roshan's entrepreneurial experience includes co-founding Wolf Labs, a content marketing agency, and Muzikali, a music technology startup. These experiences have provided him with a well-rounded understanding of the challenges and strategies involved in building and scaling successful businesses.

Academic Background

Roshan holds a Bachelor's degree in Business Administration from Symbiosis International University. He has also completed various executive education programs, including a course in Digital Marketing from the Indian Institute of Management, Bangalore.

Areas of Expertise

• Integrated marketing strategy development and implementation

• Digital marketing, including search engine optimization, social media, and email marketing

• Brand building and positioning

• Content creation and marketing

• Customer acquisition and retention

• Demand generation and lead nurturing

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at Vymo, Roshan spearheaded several marketing initiatives that contributed to the company's rapid growth. He led the development of a comprehensive content marketing strategy that resulted in a 30% increase in website traffic and a 25% improvement in lead conversion rates. Additionally, he implemented a targeted social media campaign that expanded Vymo's reach and engagement, leading to a 40% increase in customer base.

At Monnai, Roshan has been instrumental in positioning the company as a leading fintech platform, driving brand awareness and customer acquisition through a multi-channel marketing approach. Under his leadership, Monnai has seen a 50% year-over-year increase in revenue and a 35% improvement in customer retention.

Conclusion

Roshan Cariappa is a seasoned marketing executive with a proven track record of driving growth and brand awareness for technology companies. With his extensive experience in integrated marketing, digital marketing, and customer acquisition, he is well-positioned to lead Monnai's marketing efforts and contribute to the company's continued success in the fintech industry.