Roshni Nambiar

Professional Overview

Roshni Nambiar is a seasoned digital marketing and analytics professional with a strong track record of driving transformative growth strategies for leading global brands. As a Member at Chief and a Senior Director of DTC, Analytics & Strategy (Global) at Unilever, she leverages her deep expertise in data-driven marketing, eCommerce, and business optimization to deliver exceptional results.

Experience Summary

Current Roles

Member, Chief (2024-11-01 to Present): As a Member at Chief, Roshni contributes her strategic insights and industry knowledge to help shape the direction of the organization and support its mission of empowering senior-level women leaders.

Senior Director, DTC, Analytics & Strategy (Global), Unilever (2024-01-01 to Present): In this role, Roshni oversees the development and implementation of Unilever's global direct-to-consumer (DTC) strategies, leveraging advanced analytics and data-driven insights to drive customer engagement and revenue growth. She also leads the eCommerce Center of Excellence, spearheading cross-functional initiatives to optimize the company's online presence and e-commerce performance.

eCommerce Center of Excellence Lead, Unilever (2021-01-01 to Present): Roshni's leadership in the eCommerce Center of Excellence has been instrumental in aligning Unilever's global operations and driving the company's digital transformation efforts. She has overseen the implementation of cutting-edge technologies, data analytics, and marketing automation solutions to enhance the consumer experience and boost online sales.

Career Progression

Director - CRM, DTC, Analytics, Unilever (2019-01-01 to 2023-01-01): In this role, Roshni was responsible for developing and executing Unilever's customer relationship management (CRM) strategies, driving the company's direct-to-consumer (DTC) initiatives, and leveraging advanced analytics to optimize marketing campaigns and improve business performance.

Head of Analytics / Strategy, Peak Performance Marketing Solutions (2014-01-01 to 2018-01-01): Roshni led the analytics and strategy functions at Peak Performance Marketing Solutions, where she designed and implemented data-driven marketing solutions for a diverse client portfolio, resulting in significant revenue growth and improved customer engagement.

Independent Consultant - Digital Marketing & Strategy (2012-01-01 to 2014-01-01): As an independent consultant, Roshni provided strategic advisory services to a range of clients, helping them to develop and execute effective digital marketing strategies, optimize their online presence, and leverage data analytics to drive business objectives.

Director, Product Management, Velocify (Leads360) (2011-01-01 to 2012-01-01): Roshni led the product management team at Velocify (formerly Leads360), where she was responsible for the development and enhancement of the company's analytics and marketing automation SaaS products, driving innovation and improving customer experiences.

Academic Background

Roshni holds a Bachelor of Engineering (B.E.) degree in Computer Science from the University of Mumbai, where she graduated with distinction.

Areas of Expertise

• Digital marketing and eCommerce strategy

• Customer relationship management (CRM) and data-driven marketing

• Advanced data analytics and business intelligence

• Marketing automation and omnichannel campaign optimization

• Cross-functional team leadership and strategic planning

Professional Impact

Roshni's achievements include spearheading Unilever's global eCommerce Center of Excellence, where she has overseen the implementation of innovative technologies and data-driven solutions that have contributed to a significant increase in online sales and customer engagement. She has also played a key role in driving Unilever's direct-to-consumer (DTC) initiatives, leveraging her expertise in analytics and customer insights to develop targeted marketing strategies that have yielded impressive results.

Conclusion

With her diverse experience, proven track record of success, and deep industry knowledge, Roshni Nambiar is a strategic and innovative leader who is well-positioned to drive continued growth and transformation for Unilever and its global operations. Her expertise in digital marketing, analytics, and eCommerce make her a valuable asset to any organization seeking to capitalize on the evolving digital landscape and enhance their competitive edge.