Rosi Hoesin

Chief Marketing Officer

Professional Overview
Rosi Hoesin is a seasoned marketing executive with over 20 years of experience driving brand strategy, digital transformation, and customer engagement. As the Chief Marketing Officer at Amar Bank, she is responsible for spearheading the bank's marketing initiatives, enhancing its digital presence, and aligning marketing efforts with the organization's broader business objectives.

Experience Summary

Current Role
As the Chief Marketing Officer at Amar Bank, Rosi is responsible for developing and executing the bank's comprehensive marketing strategy. She oversees a team of marketing professionals and works closely with cross-functional stakeholders to drive brand awareness, customer acquisition, and customer loyalty. Under her leadership, Amar Bank has seen a 25% increase in digital engagement and a 15% growth in its customer base.

Career Progression
Prior to her current role, Rosi held various marketing and digital leadership positions at renowned multinational organizations. She served as the Digital Marketing & Media lead at Reckitt, where she successfully implemented a data-driven digital marketing approach that resulted in a 20% increase in online sales. Before that, she was the Country Head of Brand & Marketing at Standard Chartered Bank, where she led the bank's brand rejuvenation and digital transformation initiatives, resulting in a 30% improvement in customer satisfaction scores.

Rosi's career also includes roles as the Digital Marketing Manager at Danone and as a Vice President at Citi, where she honed her expertise in integrated marketing, customer segmentation, and campaign optimization. She began her professional journey as an Account Executive at Ogilvy & Mather, where she gained valuable experience in advertising and creative strategy.

Academic Background
Rosi holds a Bachelor's degree in Marketing from the University of Indonesia, where she graduated with cum laude distinction. She has also completed executive programs in Digital Marketing and Customer Experience Management at leading universities, further enhancing her expertise in the field.

Areas of Expertise

• Digital marketing and media strategy

• Brand management and customer engagement

• Data-driven decision making and analytics

• Omnichannel customer experience

• Marketing technology and automation

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Rosi has been recognized for her strategic vision, innovative thinking, and ability to drive measurable results. She has been instrumental in spearheading several award-winning marketing campaigns and has been a thought leader in the industry, sharing her insights at various marketing conferences and industry events.

Conclusion
Rosi Hoesin's extensive experience, coupled with her strategic mindset and strong leadership skills, make her a valuable asset to Amar Bank. As the Chief Marketing Officer, she is poised to continue driving the bank's marketing excellence and further cementing its position as a leader in the industry.