Rosie Dusseau

Senior Manager, Communications & Customer Engagement

Professional Overview

Rosie Dusseau is an experienced communications and customer engagement professional with a proven track record of driving impactful business outcomes. As the Senior Manager of Communications & Customer Engagement at TD Auto Finance, she oversees strategic initiatives that enhance the customer experience and strengthen brand loyalty.

Experience Summary

Current Role

In her current role, Rosie is responsible for leading the development and implementation of comprehensive communications strategies that effectively engage customers and drive business growth. She collaborates cross-functionally to identify opportunities for improving customer touchpoints, streamlining internal communications, and fostering a positive brand reputation. Under her leadership, Rosie's team has successfully launched several high-impact campaigns, resulting in increased customer satisfaction and a notable boost in brand awareness.

Career Progression

Rosie's career journey at TD Auto Finance has been marked by a steady ascent and a keen focus on driving innovation. Prior to her current role, she served as the Customer & Colleague Experience Strategy Manager, where she spearheaded the implementation of cutting-edge customer service initiatives that significantly enhanced the client experience. Before that, Rosie held the position of Marketing Communications Specialist, where she honed her skills in crafting engaging content and managing impactful campaigns.

Prior to joining TD Auto Finance, Rosie gained valuable experience in the financial services industry, serving as a Senior Marketing Strategist and Director of Marketing Strategy at Quicken Loans. She also held roles in marketing and communications at Matrix System Automotive and the Ann Arbor Art Center, further expanding her expertise in strategic planning, brand management, and customer engagement.

Academic Background

Rosie holds a Bachelor of Arts degree in Marketing and Advertising from the University of Michigan, where she graduated with honors.

Areas of Expertise

• Strategic communications and customer engagement

• Brand management and reputation enhancement

• Content creation and campaign management

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance optimization

Professional Impact

Under Rosie's leadership, the Communications & Customer Engagement team at TD Auto Finance has achieved notable successes, including:

• Implementing a comprehensive customer feedback program that drove a 15% increase in customer satisfaction scores

• Launching a series of impactful digital marketing campaigns that resulted in a 20% boost in website traffic and a 12% increase in lead generation

• Spearheading the development of a robust internal communications strategy that improved employee engagement and morale by 18%

Conclusion

Rosie Dusseau is a versatile and innovative communications and customer engagement professional with a proven track record of delivering exceptional results. Her deep industry expertise, strategic mindset, and collaborative approach make her a valuable asset to the TD Auto Finance team. Rosie is poised to continue driving impactful initiatives that enhance the customer experience and contribute to the organization's long-term success.