Professional Summary
Professional Overview
Ross Felten is a seasoned Creative Director with a diverse background spanning various creative disciplines. He leverages his expertise in design, illustration, and project management to drive impactful results for his clients and employer. With a strong focus on the children's book industry, Felten has established himself as a versatile and innovative creative professional.
Experience Summary
Current Role
As the Creative Director at Standard Market, Felten is responsible for leading a talented team of designers and artists in creating engaging, visually compelling content across a range of digital and print media. He oversees the creative vision, collaborates with cross-functional stakeholders, and ensures the execution of high-quality deliverables that align with the company's brand identity and strategic objectives.
Career Progression
Prior to his current role, Felten served as a Graphic Designer on the Creative Team at The Cary Company, where he played a pivotal role in developing innovative design solutions for the organization's marketing and advertising initiatives. Earlier in his career, he held positions as a Graphic Artist at Big Shoulders Realty and a Soccer Coach at Elite Soccer, demonstrating his diverse skill set and ability to thrive in different environments.
In addition to his full-time roles, Felten has maintained a successful freelance design practice and has established himself as a respected children's book illustrator, contributing his unique artistic vision to a variety of published works.
Academic Background
Felten holds a Bachelor of Fine Arts degree from the University of Illinois at Chicago, where he specialized in Graphic Design and honed his creative skills.
Areas of Expertise
- Graphic design and visual communication
- Children's book illustration and character development
- Creative direction and team leadership
- Project management and client relations
- Adobe Creative Suite proficiency (Photoshop, Illustrator, InDesign)
- Illustration techniques and digital painting
Professional Impact
Throughout his career, Felten has made significant contributions to the creative landscape, notably through his work as a children's book illustrator. His captivating illustrations have graced the pages of several published titles, earning him recognition within the industry and delighting young readers. In his current role as Creative Director, Felten has leveraged his diverse skill set to spearhead the development of innovative marketing campaigns and digital content that have elevated the brand visibility and engagement of Standard Market.
Conclusion
With his multifaceted creative expertise, proven leadership abilities, and a passion for creating engaging visual experiences, Ross Felten is poised to continue making a lasting impact in the design and children's book industries. As he progresses in his career, he remains committed to delivering exceptional results, fostering collaborative teams, and driving creative excellence.
