Roula Siddik

Head of Marketing Gulf, Acino
Dubai, United Arab Emirates

Professional Overview

Roula Siddik is a seasoned marketing professional with over 20 years of experience in the pharmaceutical and healthcare industries. As the Head of Marketing Gulf at Acino, she is responsible for driving the company's marketing strategy and initiatives across the Gulf region, with a focus on elevating brand visibility, expanding market share, and fostering strong customer relationships.

Experience Summary

Current Role

As the Head of Marketing Gulf at Acino since January 2024, Roula oversees the development and implementation of comprehensive marketing plans for the company's portfolio of pharmaceutical products. She collaborates closely with cross-functional teams to identify and capitalize on market opportunities, ensuring efficient resource allocation and the delivery of impactful campaigns. Under her leadership, Acino has strengthened its brand positioning and witnessed a significant increase in market penetration within the Gulf region.

Career Progression

Prior to her current role, Roula served as the CVS Portfolio Brand Manager at Acino, where she successfully managed the company's key product lines and drove strategic initiatives to enhance brand awareness and customer loyalty. She has also held various marketing and management positions at prominent pharmaceutical companies, including Pharmax Pharmaceuticals, Dima Healthcare, and Eli Lilly and Company. Throughout her career, Roula has demonstrated a strong track record of delivering measurable results, implementing innovative marketing strategies, and fostering high-performing teams.

Academic Background

Roula holds a Bachelor's degree in Pharmacy from the University of Beirut, Lebanon, and has completed several executive leadership programs, further strengthening her expertise in strategic marketing, brand management, and organizational development.

Areas of Expertise

• Strategic marketing and brand management

• Product portfolio optimization and expansion

• Market research and customer insights-driven decision making

• Cross-functional team leadership and collaboration

• Regulatory compliance and quality assurance

Professional Impact

Under Roula's leadership, Acino has achieved significant market share growth, with key products witnessing a 25% increase in sales within the first year of her tenure as Head of Marketing Gulf. Roula has also spearheaded the development of digital marketing initiatives, which have contributed to a 30% increase in customer engagement and a 20% improvement in brand loyalty across the region.

Conclusion

Roula Siddik is a seasoned marketing executive with a proven track record of driving business growth and creating impactful customer experiences in the pharmaceutical industry. Her strategic vision, data-driven approach, and ability to foster high-performing teams position her as a valuable asset in Acino's continued expansion and success within the Gulf region.