Rowan Lemley

Director of Product Marketing

Professional Overview
Rowan Lemley is an experienced product marketing professional with a strong track record of driving growth and enhancing customer experiences in the B2B software industry. As the Director of Product Marketing at Tradeshift, he leads the company's go-to-market strategy, positioning, and product messaging to support the adoption and expansion of Tradeshift's innovative supply chain solutions.

Experience Summary

Current Role
As the Director of Product Marketing at Tradeshift, Rowan is responsible for defining and executing the company's product marketing strategy. He collaborates closely with cross-functional teams to develop compelling value propositions, create impactful content, and deliver tailored messaging that resonates with Tradeshift's diverse customer base. Rowan's strategic approach and analytical mindset have contributed to the successful launch of several key product initiatives, driving increased customer engagement and revenue growth.

Career Progression
Prior to his current role, Rowan served as the Interim VP of Marketing at Tradeshift, where he provided strategic leadership and oversight for the company's global marketing efforts. He has also held product marketing leadership positions at PairSoft and OpusCapita, where he led the development and implementation of innovative go-to-market strategies that resulted in significant market share expansion and improved customer satisfaction.

Rowan's career began in sales and business development roles at Trackway Oy and QPR Software Plc, where he honed his ability to understand customer needs and translate them into effective product and marketing solutions. His experience at Nordea, a leading Nordic financial services group, further strengthened his expertise in the financial technology and enterprise software sectors.

Academic Background
Rowan holds a Bachelor of Science degree in Business Administration from the University of Helsinki, where he specialized in Marketing and International Business.

Areas of Expertise

• Product marketing strategy and execution

• Demand generation and lead nurturing

• Content creation and omnichannel marketing

• Customer segmentation and persona development

• Competitive analysis and market positioning

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance measurement

Professional Impact
During his tenure at Tradeshift, Rowan has played a pivotal role in driving the company's growth and market leadership. He spearheaded the development and launch of several innovative product features, resulting in a 25% increase in customer retention and a 15% uplift in revenue within the first year.

At PairSoft, Rowan's strategic marketing initiatives contributed to a 40% year-over-year increase in customer acquisition and a 35% improvement in brand awareness within the target market.

Rowan's industry expertise and thought leadership have also been recognized through his active involvement in industry events and publications, where he has shared insights on the evolving dynamics of the B2B software and supply chain management sectors.

Conclusion
With his extensive experience in product marketing, Rowan Lemley is a valuable asset to Tradeshift, driving the company's go-to-market strategy and positioning its offerings as innovative solutions that deliver exceptional value to customers. His analytical mindset, cross-functional collaboration skills, and data-driven approach to marketing have consistently enabled him to achieve outstanding results and contribute to the long-term success of the organizations he has served.