Roxana Shamsazar

Senior Packaging Designer | San Diego, California, United States

Professional Overview

Roxana Shamsazar is a seasoned Senior Packaging Designer with over a decade of experience in the consumer packaged goods and design industries. Her expertise spans all aspects of packaging design, from concept development to production, with a strong focus on creating visually captivating and strategically aligned packaging solutions.

Experience Summary

Current Role

As the Senior Packaging Designer at Dr. Squatch, Roxana is responsible for leading the design and development of innovative packaging for the company's line of natural soap and personal care products. In this role, she collaborates closely with cross-functional teams to translate brand vision into impactful, shelf-ready packaging that enhances the customer experience and drives sales.

Career Progression

Prior to her current position, Roxana held several notable design roles, including Graphic Designer at Venable LLP, Graphic Production Artist at Vivabox Solutions, LLC, and Graphic Production Designer at Lidl US and Schawk!. Throughout her career, she has developed a deep understanding of the packaging design industry, honing her skills in areas such as typography, color theory, and material selection.

Roxana's early career experience also includes positions as a Freelance Graphic Designer, Lead Creative/Designer at Bead Bazaar USA Inc, and Graphic Design Intern at SW Creatives, LLC and Bead Bazaar USA Inc. These diverse roles have equipped her with a well-rounded perspective and the ability to adapt to the evolving needs of the industry.

Academic Background

Roxana holds a Bachelor of Fine Arts degree in Graphic Design from the University of California, San Diego, where she graduated with Honors. Her academic achievements include serving as a Student Volunteer Team Leader at ACM SIGGRAPH, a leading professional association for computer graphics and interactive techniques.

Areas of Expertise

• Packaging design and development

• Brand identity and visual communication

• Typography, color theory, and material selection

• Collaboration with cross-functional teams

• Project management and timeline optimization

• Adaptability to changing industry trends and requirements

Professional Impact

Throughout her career, Roxana has consistently delivered impactful packaging solutions that have contributed to the success of her clients and employers. Her work has been recognized for its ability to capture the essence of a brand, enhance the customer experience, and drive tangible business results.

Conclusion

With her extensive experience, creative vision, and strong technical skills, Roxana Shamsazar is a highly valuable asset in the packaging design industry. She is poised to continue making a meaningful impact in her current role at Dr. Squatch, and is committed to pushing the boundaries of innovative and strategically-aligned packaging design.