Roxanne Atienza

Art Director | Richmond, Virginia, United States

Professional Overview

Roxanne Atienza is an accomplished Art Director with a proven track record of driving visual excellence and innovation across a diverse range of projects. With her deep expertise in graphic design, art direction, and project management, she has consistently delivered impactful, brand-aligned solutions that elevate her clients' and employers' visibility and market presence.

Experience Summary

Current Role

As the Art Director at Red Star Merchandise, Roxanne oversees the creative direction and execution of all visual assets, including branding, marketing collateral, and product design. She collaborates closely with cross-functional teams to translate client requirements into cohesive, visually striking deliverables that resonate with target audiences.

Roxanne also serves as the Owner, Art Director, and CEO of Roxanne Atienza Creative LLC, a boutique design agency that offers bespoke creative services to a discerning clientele. In this capacity, she leverages her exceptional design skills and strategic mindset to craft customized solutions that amplify her clients' unique identities and competitive advantages.

Career Progression

Prior to her current roles, Roxanne held the position of Senior Graphic Designer at Red Star Merchandise, where she honed her design expertise and demonstrated her ability to consistently deliver high-quality, on-brand assets. She has also gained valuable experience as a Freelance Graphic Designer, working with a diverse range of clients to bring their creative visions to life.

Roxanne's early career experiences include a brief stint as the Festival Director at the Charlottesville Chamber Music Festival, where she applied her organizational and event management skills, as well as roles as a Supervisor at Greenberry's Coffee and Tea Co. and a Customer Service Representative at Rosetta Stone, which helped develop her customer-centric approach and problem-solving abilities.

Academic Background

Roxanne holds a Bachelor of Fine Arts degree in Graphic Design from the University of Virginia, where she graduated with distinction and developed a strong foundation in typography, layout, and visual communication.

Areas of Expertise

• Art Direction

• Graphic Design

• Brand Identity Development

• Marketing Collateral Creation

• Project Management

• Stakeholder Collaboration

• Creative Problem-Solving

Professional Impact

Throughout her career, Roxanne has consistently delivered exceptional results for her clients and employers. As the Art Director at Red Star Merchandise, she spearheaded the redesign of the company's brand identity, which resulted in a 25% increase in customer engagement and a 15% growth in revenue. Additionally, her work on the launch of a new product line for a major retail client received industry recognition and contributed to a 20% market share expansion.

As the Owner of Roxanne Atienza Creative LLC, Roxanne has cultivated a loyal client base and established her agency as a go-to resource for businesses seeking impactful, design-driven solutions. Her commitment to excellence and innovative approach have earned her a reputation as a trusted creative partner who consistently exceeds client expectations.

Conclusion

Roxanne Atienza's versatile skillset, strategic mindset, and unwavering dedication to delivering exceptional results make her an invaluable asset in the design and marketing industry. With her proven track record of success and her passion for driving visual impact, Roxanne is poised to continue making significant contributions to the organizations and clients she serves.