Roxanne Grodzki

Marketing Analytics Director

Professional Overview
Roxanne Grodzki is an accomplished marketing analytics professional with extensive experience driving data-driven decision-making and optimizing marketing performance across diverse industries. As the Director of Marketing Analytics at J.McLaughlin, she leverages her deep expertise in advanced analytics, data visualization, and strategic planning to enable the company's marketing teams to make informed, impactful decisions.

Experience Summary

Current Role
As the Director of Marketing Analytics at J.McLaughlin, Roxanne is responsible for leading a team of analysts to deliver actionable insights and recommendations that support the company's marketing strategies and initiatives. She oversees the development and implementation of sophisticated data models, dashboards, and reporting systems to track key performance metrics, uncover hidden trends, and identify opportunities for optimization. Roxanne's contributions have been instrumental in driving measurable improvements in marketing ROI, customer acquisition, and brand engagement.

Career Progression
Prior to her current role, Roxanne held various analytical positions at Tapestry and Cole Haan, where she honed her skills in customer analytics, media analytics, and advanced data modeling. At Tapestry, she served as the Manager of Analytics, leading cross-functional teams to provide strategic insights that informed customer segmentation, campaign targeting, and personalization efforts. Earlier in her career, Roxanne gained valuable experience as an Analyst at JetBlue Airways, where she contributed to the optimization of digital marketing initiatives and the development of data-driven marketing strategies.

Academic Background
Roxanne holds a Bachelor of Science degree in Business Analytics from New York University, where she graduated with distinction. During her time at NYU, she demonstrated exceptional academic performance and was recognized for her contributions to various data-driven projects and research initiatives.

Areas of Expertise

• Marketing analytics and performance optimization

• Advanced data modeling and predictive analysis

• Customer segmentation and targeted marketing

• Dashboarding and data visualization

• Cross-functional collaboration and strategic planning

• Team leadership and mentorship

Professional Impact
At J.McLaughlin, Roxanne has spearheaded the implementation of a comprehensive marketing analytics platform, enabling the company to unify data sources, enhance reporting capabilities, and improve decision-making across various marketing channels. Under her leadership, the marketing team has achieved a 25% increase in campaign ROI and a 20% improvement in customer acquisition rates. Roxanne's expertise and innovative approach have also been recognized by industry peers, and she has been invited to speak at several marketing analytics conferences.

Conclusion
With her deep analytical acumen, strategic mindset, and proven track record of driving tangible business impact, Roxanne Grodzki is a highly respected marketing analytics professional. In her current role at J.McLaughlin, she continues to push the boundaries of data-driven marketing, empowering her team and the organization to achieve sustained growth and success.