Roxanne Iyer
Fractional CMO | Digital Marketing Executive
Professional Overview
Roxanne Iyer is a seasoned marketing executive with over 20 years of experience leading global digital transformation and consumer engagement initiatives for prominent luxury and beauty brands. As a Fractional CMO, she leverages her extensive expertise in omnichannel marketing, brand strategy, and data-driven marketing to help organizations achieve their growth objectives.
Current Role
Roxanne currently serves as a Fractional CMO at SYKY, where she is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. In this role, she collaborates cross-functionally to align marketing initiatives with the company's overall business goals and effectively communicate the brand's unique value proposition to target audiences.
Career Progression
Prior to her current role, Roxanne held various leadership positions at renowned companies such as The Estée Lauder Companies, Ralph Lauren, and L'Oréal. As the Vice President of Global Consumer Engagement at The Estée Lauder Companies, she spearheaded the development and implementation of innovative digital marketing campaigns that resulted in significant increases in brand engagement and customer loyalty. Earlier in her career, Roxanne served as the Head of Global Digital Marketing at Ralph Lauren, where she led the transformation of the brand's digital presence and drove the adoption of cutting-edge technologies to enhance the customer experience.
Academic Background
Roxanne holds a Bachelor of Arts degree in Marketing from the University of Mumbai, where she graduated with honors.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital transformation and innovation
- Brand positioning and identity development
- Data-driven marketing and customer insights
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at The Estée Lauder Companies, Roxanne spearheaded the implementation of a comprehensive consumer engagement strategy that resulted in a 25% increase in customer retention and a 30% boost in e-commerce sales. At Ralph Lauren, she led the development and launch of a highly successful mobile-first e-commerce platform, which contributed to a 20% year-over-year growth in online revenue.
Conclusion
Roxanne Iyer is a dynamic marketing leader with a proven track record of driving digital transformation and enhancing customer experiences for global luxury and beauty brands. Her extensive expertise in omnichannel marketing, brand strategy, and data-driven decision-making makes her a valuable asset for organizations seeking to accelerate their growth and stay ahead of industry trends.
