Professional Overview
Roxanne Tsui is an experienced strategic leader with a proven track record in customer experience, digital commerce, and brand-building. As the VP of Customer Experience & Digital Commerce at Kevito Group, she is responsible for driving exceptional customer journeys and leveraging innovative digital solutions to propel the company's growth.
Experience Summary
Current Role
In her current role as VP of Customer Experience & Digital Commerce at Kevito Group, Roxanne is responsible for overseeing the design and implementation of seamless customer experiences across both physical and digital touchpoints. She spearheads the company's e-commerce strategy, focusing on enhancing user engagement, optimizing conversion rates, and delivering personalized experiences. Under her leadership, Kevito Group has seen a 25% increase in online sales and a 35% improvement in customer satisfaction scores.
Career Progression
Prior to her current position, Roxanne served as the VP of Customer Experience, People & Culture at Kevito Group, where she successfully integrated the organization's customer-centric approach with its employee-focused initiatives. Before joining Kevito Group, she held the role of Director of Marketing, Branding & Digital Growth at Chatime Canada, where she led the brand's digital transformation and expansion strategy, resulting in a 40% increase in nationwide store openings.
Roxanne's entrepreneurial experience includes founding and managing SENSU Communications Inc., a boutique marketing and communications agency, and her work as a Senior Brand Consultant at MetaThink Strategic Branding & Innovation Consultancy. She has also contributed to the industry as the Co-Chair of the Multicultural Marketing SIG at the American Marketing Association's Toronto chapter.
Academic Background
Roxanne holds a Bachelor of Commerce degree from the University of Toronto, with a specialization in Marketing and Entrepreneurship. She has also completed executive education programs in Digital Transformation and Customer Experience Management from leading business schools.
Areas of Expertise
- Customer experience strategy and design
- E-commerce and digital commerce optimization
- Multicultural marketing and brand management
- Organizational transformation and change management
- Data-driven decision making and performance analytics
Professional Impact
Throughout her career, Roxanne has been recognized for her ability to drive measurable business impact. She has led cross-functional teams in the successful execution of high-profile digital initiatives, such as the launch of Chatime Canada's mobile app, which resulted in a 35% increase in customer loyalty program registrations. Her expertise in bridging the gap between customer needs and business objectives has earned her a reputation as a trusted advisor and strategic partner.
Conclusion
Roxanne Tsui is a versatile and visionary leader who seamlessly integrates customer experience, digital innovation, and cultural insights to propel organizations forward. With her extensive experience, strategic acumen, and passion for driving positive change, she is well-positioned to continue making a significant impact in the customer experience and digital commerce landscape.
