Professional Summary
Professional Overview
Roy Cohen is a seasoned digital marketing and strategy expert, currently serving as the Co-Founder of Behavidence, a groundbreaking technology company. With a proven track record of driving innovation and fostering strategic partnerships, he is a respected thought leader in the industry.
Experience Summary
Current Role
As the Co-Founder of Behavidence since May 2020, Roy is responsible for shaping the company's strategic vision and leading the team in the development of cutting-edge behavioral analytics solutions. Under his guidance, Behavidence has emerged as a trailblazer in the field, helping clients leverage data-driven insights to optimize their digital marketing strategies.
Career Progression
Roy's career trajectory has been marked by a diverse range of leadership roles, including his previous position as the Director of EMEA Partnerships at VidMob, where he spearheaded the expansion of the company's global footprint. Prior to that, he served as the Founder of Quantum Brands, a digital marketing agency, and held various positions at Facebook, including Direct Response Strategist (EMEA) and Client Partner, eCommerce Lead, Global Marketing Solutions.
Earlier in his career, Roy gained valuable experience in the digital marketing and advertising sectors, working as a Product Marketing Team Leader at Wix.com, VP Creative Director at GREAT Digital Partners, and Co-Founder at CNA. His versatile background and deep industry expertise have enabled him to drive impactful results for organizations across diverse verticals.
Academic Background
Roy holds a solid academic foundation, with a focus on digital marketing and strategy. His extensive industry knowledge and proven ability to translate theoretical concepts into practical solutions have made him a sought-after guest lecturer at prestigious institutions, such as the University of Bradford and Yozgat Bozok Üniversitesi.
Areas of Expertise
Roy's areas of expertise span the digital marketing landscape, including behavioral analytics, data-driven strategy, campaign optimization, and global partnership development. He is adept at leveraging cutting-edge technologies and data-driven insights to drive measurable business outcomes for his clients.
Professional Impact
Throughout his career, Roy has been instrumental in shaping the digital marketing landscape, both through his innovative work at Behavidence and his contributions as a guest lecturer. His ability to navigate complex challenges and deliver transformative solutions has earned him a reputation as a forward-thinking leader in the industry.
Conclusion
With his comprehensive experience, strategic vision, and commitment to innovation, Roy Cohen is poised to continue making a significant impact in the digital marketing and technology sectors. As he focuses on the growth and development of Behavidence, he remains dedicated to pushing the boundaries of what's possible in the realm of behavioral analytics and data-driven strategy.
