Roy Wetterstrom

Chief Executive Officer | Minneapolis, MN, United States

Professional Overview

Roy Wetterstrom is an accomplished business leader with extensive experience in the outdoor products and consumer goods industries. As the Chief Executive Officer, he leverages his strategic vision, entrepreneurial mindset, and operational expertise to drive innovation and growth for leading brands.

Experience Summary

Current Role

Chief Executive Officer, Outdoor Edge Cutlery (2021-Present)

• Oversees the strategic direction, operational management, and product development for this premier outdoor equipment manufacturer

• Spearheads the company's expansion into new markets and the introduction of cutting-edge product lines that cater to the evolving needs of outdoor enthusiasts

• Fosters a culture of excellence, collaboration, and continuous improvement to enhance the organization's competitive advantage

Career Progression

Co-Founder and CEO, Real Avid (2008-Present)

• Co-founded and led the successful development of this innovative provider of premium tools and accessories for the firearms and hunting industries

• Guided the company's growth, diversification, and recognition as a trusted brand among outdoor and shooting sports enthusiasts

Co-Founder and CEO, Revo Brand Group (2008-2020)

• Co-founded and served as the CEO of this consumer goods holding company, overseeing the strategic direction and operations of its portfolio of brands

• Spearheaded the acquisition, integration, and optimization of various consumer product companies, driving significant revenue and profitability growth

Undergraduate Director, Gary S. Holmes Center for Entrepreneurship, University of Minnesota (2003-Present)

• Serves as the Undergraduate Director at the renowned entrepreneurship center, sharing his expertise and mentoring the next generation of business leaders

Academic Background

Roy Wetterstrom holds a Bachelor of Business Administration in Finance from the University of Minnesota - Carlson School of Management.

Areas of Expertise

• Entrepreneurship and business strategy

• Product development and innovation

• Mergers, acquisitions, and integration

• Brand building and marketing

• Operational excellence and continuous improvement

• Talent development and team building

Professional Impact

• Led the successful co-founding, growth, and optimization of multiple consumer product companies, including Real Avid and Revo Brand Group

• Instrumental in driving the expansion and recognition of Outdoor Edge Cutlery as a leading provider of premium outdoor equipment

• Actively contributes to the development of future business leaders as the Undergraduate Director at the University of Minnesota's Gary S. Holmes Center for Entrepreneurship

Conclusion

With his proven track record of entrepreneurial success, strategic vision, and operational expertise, Roy Wetterstrom is well-positioned to continue driving innovation and growth in the outdoor products and consumer goods industries. His commitment to excellence, talent development, and industry contribution make him a valuable asset to the organizations he leads.