Ruchira More, AVP - Digital Marketing Analytics
Professional Overview
Ruchira More is an accomplished digital marketing analytics professional with over 8 years of experience driving data-driven strategies and delivering impactful business insights. As the AVP - Digital Marketing Analytics at Only Much Louder, she leads a team responsible for leveraging advanced analytics to optimize marketing campaigns, enhance customer experiences, and drive sustainable growth.
Experience Summary
Current Role
As the AVP - Digital Marketing Analytics at Only Much Louder, Ruchira oversees the company's digital marketing analytics function, ensuring the effective utilization of data to inform strategic decision-making. In this role, she is responsible for:
- Developing and implementing advanced analytics solutions to track, measure, and optimize digital marketing campaigns across multiple channels
- Generating data-driven insights and recommendations to improve marketing performance and drive business growth
- Collaborating cross-functionally with marketing, product, and customer experience teams to enhance decision-making and deliver exceptional customer experiences
- Building and leading a high-performing analytics team to drive the adoption of data-driven practices throughout the organization
Career Progression
Ruchira has a proven track record of career progression, having held several leadership roles within the digital marketing and analytics space. Prior to her current position, she served as the Senior Manager - Analytics & Paid Social (EMEA) at Only Much Louder, where she successfully led the company's analytics and paid social media strategies across Europe, the Middle East, and Africa. Before that, she held the role of Manager - Analytics & Paid Social (EU + Emerging Markets), demonstrating her ability to drive growth and optimize marketing performance in diverse markets.
Earlier in her career, Ruchira gained valuable experience as a Digital Marketing Manager at White Fox, where she managed the company's social media presence and content strategy, as well as a Social Media Marketing Manager at Freelance, where she honed her skills in digital campaign management and social media analytics.
Academic Background
Ruchira holds a Bachelor's degree in Marketing from the University of Mumbai, where she graduated with distinction.
Areas of Expertise
- Digital marketing analytics and performance optimization
- Paid media strategy and campaign management (search, social, display)
- Data visualization and reporting for actionable insights
- Cross-functional collaboration and stakeholder management
- Team leadership and analytics team building
Professional Impact
Throughout her career, Ruchira has consistently delivered measurable results and contributions to her organizations. At Only Much Louder, she has:
- Increased the ROAS (Return on Ad Spend) of the company's paid social campaigns by 25% within the first year of her tenure as Senior Manager
- Developed and implemented a comprehensive analytics framework that enabled data-driven decision-making across marketing, product, and customer experience teams
- Spearheaded the adoption of advanced analytics tools and techniques, leading to a 30% improvement in the efficiency of marketing campaigns
Conclusion
With her extensive experience, data-driven expertise, and proven leadership skills, Ruchira More is positioned to continue driving digital marketing success and making a significant impact within the industry. As the AVP - Digital Marketing Analytics at Only Much Louder, she is committed to leveraging data and analytics to enable strategic decision-making, enhance customer experiences, and foster sustainable business growth.