Executive Overview
Rui Kojima is the Senior Director of E-commerce at Aetrex Worldwide, Inc., based in New York, NY. He is responsible for spearheading comprehensive e-commerce strategies, with oversight extending to data management, technical platform development, and the integration and optimization of third-party solutions such as Salesforce Commerce Cloud. As a key leader within Aetrex's Marketing and E-commerce team, Rui drives initiatives in website development, loyalty programs, and data-driven customer experiences. Under his guidance, Aetrex has seen significant advancements in its digital workflows and has adopted new technologies to support rapid growth, product personalization, and expansion into new sales channels.
- LinkedIn: [Rui Kojima](http://www.linkedin.com/in/rui-kojima)
- Location: New York, United States
Professional Experience
Aetrex Worldwide, Inc.
- Senior Director of E-commerce (2017 – Present):
- Leads e-commerce operations, developing and executing strategies for website and customer engagement.
- Oversees data management and the technical functionality of Salesforce Commerce Cloud.
- Directs relationships with third-party development teams, managing the tactical and strategic technical roadmap.
- Responsible for product information management (PIM) integrations and cross-channel data syndication.
- Led the replatforming to Salesforce Commerce Cloud, enhancing scalability, stability, and operational agility.
- Instrumental in the adoption of Contentserv for centralized PIM and Centric PXM for product experience management, automating data onboarding, and ensuring accuracy in product attributes across all retail and e-commerce channels.
- Developed AI-powered enrichment processes to support regional product and marketing needs and streamline operations.
- Facilitated Aetrex’s expansion into new sales channels, including online marketplaces and social media (e.g., Facebook and TikTok), leveraging Shoppingfeed for product syndication.
- Implemented real-time feedback loops to enhance data accuracy and customer delivery standards.
- Director of E-commerce (2017 – Feb 2021):
- Managed day-to-day operations and technical upgrades.
- Successfully completed the Salesforce Commerce Cloud replatform, enabling future technological growth and platform flexibility.
Prior Roles
- E-commerce & Marketing Manager, Eleni’s New York (2016 – 2017):
- Designed and launched a high-performance Magento e-commerce website.
- E-commerce Manager & IT Supervisor, Korin (2009 – 2016):
- Oversaw site maintenance, managed product launches, and supported IT operations.
- Initiated multiple e-commerce projects to facilitate business growth.
- Served in dual roles as IT Technical Consultant (freelance, 2005–2010), supporting over 150 clients in e-commerce and IT system implementations.
Key Skills and Competencies
- E-commerce platform management: Deep expertise in Salesforce Commerce Cloud, Magento, and advanced digital commerce workflows.
- Data and content management: Strong background in PIM, DAM, and content syndication; knowledge of AI-supported data enrichment.
- Project leadership: Experience in replatforming and complex technical integrations.
- Cross-functional coordination: Skilled in managing both technical and marketing teams for seamless e-commerce operations.
- Strategic growth: Instrumental in international expansion, product personalization, and digital transformation initiatives.
Education
- New York University (2005–2009)
No specific degree or major field of study information available.
Company Context — Aetrex Worldwide, Inc.
- Headquarters: Teaneck, New Jersey, USA
- Offices: Israel, Dubai, China
- Industry: Health & Wellness, Footwear Technology, Orthotics
- Employees: 201–500
- Founded: 1946
Product Range and Market
- Products: Foot scanning technology, comfort footwear (casual, dress, sandals, athletic), insoles, orthotics (for both men and women)
- Foot scanners placed: Over 12,000 globally
- Foot scans conducted: 50+ million
- Product SKUs: 24,000+
- Target markets: Worldwide (B2C & B2B). Focus on individuals with foot pain, especially women in their 40s and adults in their 30s (for orthotics).
Technology Initiatives Led by Rui Kojima
- Digital Transformation: Shifted from manual, error-prone product information processes to automated, scalable digital systems using Contentserv PIM and Centric PXM.
- Systems Integration: Streamlined Salesforce Commerce Cloud integration, reducing operational inefficiencies and unlocking new automation and personalization capabilities.
- AI and Automation: Pioneered the integration of AI into data management and marketing workflows to tailor product data and enable dynamic campaign scheduling.
- Channel Expansion: Drove new initiatives for social commerce and improved multi-channel syndication without disruption to the core data/commerce ecosystem.
Strategic Impact and Performance
Rui’s leadership has been instrumental in reducing product returns, improving customer satisfaction & loyalty, and accelerating market entry and digital readiness. The introduction of robust data validation, automated onboarding, and seamless cross-channel product information syndication has provided a scalable foundation for continued global expansion and e-commerce excellence.
Actionable Insights:
Rui Kojima is a pivotal decision-maker for digital commerce, data management, and system integration solutions at Aetrex, with a strong record of innovation and a focus on scalable, future-proof technology ecosystems. His expertise positions Aetrex for rapid adaptation to new e-commerce trends, omnichannel expansion, and advanced data-driven marketing strategies. Collaborating with Rui would likely require a demonstration of cutting-edge, integrative technology or services that add operational value, enhance automation, or enable personalization at scale within a complex B2C/B2B retail infrastructure.
