Rumi Ambastha is a seasoned marketing executive with over 13 years of experience in building and leading successful brand strategies across diverse industries. As the Vice President of Marketing at Mila Beauté, she is responsible for driving the company's overall marketing vision, spearheading brand positioning, and delivering impactful campaigns that resonate with the target audience.
Experience Summary
Current Role
Rumi currently serves as the Vice President of Marketing at Mila Beauté, a leading cosmetics and skincare brand. In this role, she is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and accelerate revenue growth. Rumi has been instrumental in revitalizing the brand's image, launching innovative product lines, and implementing targeted digital marketing initiatives that have resulted in a significant increase in market share and customer loyalty.
Career Progression
Prior to joining Mila Beauté, Rumi held various leadership positions in the marketing and branding domain. She served as the Associate Vice President of Brand Marketing at Swiss Beauty, where she led the brand's successful repositioning and expansion into new markets. Before that, she held the role of Director of Brand Marketing at The Man Company, where she spearheaded the development and implementation of award-winning campaigns that garnered industry recognition and drove substantial business growth.
Rumi's career began with roles at HCL Healthcare India and Manipal Hospital, where she honed her skills in brand management, marketing communications, and stakeholder engagement. She then transitioned to the agency side, serving as a Brand Services Manager at MullenLowe Lintas Group and an Account Management Executive at Mudra Communications, where she gained invaluable experience in developing integrated marketing solutions for clients across diverse industries.
Academic Background
Rumi holds a Bachelor's degree in Business Administration from the prestigious Symbiosis International University. She has also completed specialized marketing and brand management programs from reputable institutions, further strengthening her expertise in the field.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaigns
- Digital marketing and social media optimization
- Market research and consumer insights
- Cross-functional team leadership and collaboration
- Strategic planning and execution
- Budgeting and resource allocation
Professional Impact
During her tenure at Swiss Beauty, Rumi led the rebranding initiative that resulted in a 25% increase in brand awareness and a 15% uplift in customer acquisition. At The Man Company, she spearheaded the launch of a highly successful product line that generated over ₹50 million in revenue within the first year of its introduction.
Rumi's innovative thinking, data-driven approach, and strong leadership skills have earned her recognition within the industry. She has been invited to speak at various marketing conferences and has contributed to industry publications, sharing her insights and best practices.
Conclusion
Rumi Ambastha is a versatile marketing leader with a proven track record of driving impactful brand strategies and delivering exceptional results. Her deep understanding of consumer behavior, combined with her strategic vision and execution excellence, makes her a valuable asset to any organization. Rumi is poised to continue her career trajectory, leveraging her expertise to propel Mila Beauté's growth and cement its position as a leading player in the cosmetics and skincare market.
