Russ Sonenclar

Senior Manager, Marketing & Creative Partnerships | Los Angeles, California

Professional Overview

Russ Sonenclar is a seasoned marketing and creative partnerships professional with a proven track record of driving growth and innovation for leading consumer brands. As the Senior Manager of Marketing & Creative Partnerships at Gopuff, he leverages his expertise in data-driven marketing, strategic brand-building, and impactful collaborations to propel the company's market presence and commercial success.

Experience Summary

Current Role

As the Senior Manager of Marketing & Creative Partnerships at Gopuff, Russ is responsible for developing and executing holistic marketing strategies that elevate the brand's visibility, engagement, and competitive edge within the rapidly evolving on-demand delivery industry. He spearheads the creation and management of high-profile partnerships with influencers, celebrities, and complementary brands, crafting innovative campaigns that amplify Gopuff's brand messaging and drive meaningful customer acquisition and retention.

Career Progression

Russ has amassed extensive experience in the consumer and hospitality sectors, having held various marketing leadership roles at prominent brands such as The Naked Market, Rumble Boxing, and Catch Hospitality Group. As the Founding Partner and Marketing Advisor at SIPMARGS, he provided strategic counsel and hands-on support to help scale the startup's portfolio of premium spirits and cocktail-related products.

Throughout his career, Russ has demonstrated a keen ability to identify and capitalize on emerging market trends, develop impactful marketing campaigns, and foster mutually beneficial partnerships that drive measurable results. His experience spans digital marketing, social media strategy, event activation, and cross-functional collaboration, enabling him to drive business growth and enhance brand visibility.

Academic Background

Russ holds a Bachelor of Science degree in Marketing from the University of Southern California, where he graduated with honors and honed his strategic and analytical skills.

Areas of Expertise

• Data-driven marketing strategy and campaign execution

• Creative partnerships and influencer collaborations

• Omnichannel marketing and brand management

• Digital marketing and social media optimization

• Event planning and experiential marketing

• Cross-functional leadership and team collaboration

Professional Impact

At Gopuff, Russ has successfully spearheaded several high-profile marketing initiatives, including a groundbreaking partnership with a popular music festival that significantly expanded the brand's visibility and customer base. Additionally, he has overseen the development of innovative digital campaigns that have driven increased customer engagement and loyalty.

Conclusion

With his extensive experience, strategic mindset, and proven track record of delivering results, Russ Sonenclar is poised to continue driving transformative marketing and partnership initiatives that solidify Gopuff's position as a leading player in the on-demand delivery industry.