Russell Hill

Head of Marketing Analytics & Data

Professional Overview
Russell Hill is an accomplished marketing analytics and data expert with over 15 years of experience driving data-driven decision making and insights-led strategies. As the Head of Marketing Analytics & Data at London Business School, he oversees the institution's data and analytics function, providing strategic guidance on leveraging data to enhance marketing effectiveness and optimize the student experience.

Experience Summary

Current Role
As the Head of Marketing Analytics & Data at London Business School, Russell is responsible for leading the institution's data and analytics team. In this role, he has implemented advanced analytics solutions to generate actionable insights, enabling the marketing department to make more informed, data-driven decisions. Under his leadership, the team has delivered significant improvements in student acquisition, retention, and engagement through the effective use of data and analytics.

Career Progression
Prior to joining London Business School, Russell held various senior-level positions in the marketing analytics and consulting fields. He served as the Head of Analytics at OMD UK, where he spearheaded the development of innovative data strategies to optimize client campaigns and maximize marketing ROI. As the Director of Marketing Effectiveness at Ebiquity plc, he provided strategic consultative services to global brands, helping them enhance their marketing performance and drive business growth. Russell's earlier experience includes roles at Data2Decisions, Kantar, and Nielsen, where he honed his expertise in advanced analytics, marketing effectiveness, and strategic insights.

Academic Background
Russell holds a Bachelor's degree in Economics from the University of Oxford, where he graduated with honors. His strong academic background, coupled with his deep industry knowledge, has enabled him to become a respected thought leader in the field of marketing analytics.

Areas of Expertise

• Marketing analytics and data-driven decision making

• Marketing effectiveness and performance optimization

• Predictive modeling and advanced statistical analysis

• Customer segmentation and targeting

• Digital marketing and media optimization

• Strategic consulting and client management

Professional Impact
Throughout his career, Russell has made significant contributions to the marketing analytics industry. He has been a key contact for the Oxford Future of Marketing Initiative at Kantar, where he collaborated with leading academics and industry experts to shape the future of the marketing landscape. Russell's work has been recognized in industry publications, and he has been invited to speak at numerous marketing conferences and events.

Conclusion
With his extensive expertise in marketing analytics and data-driven strategies, Russell Hill is well-positioned to drive innovation and business impact at London Business School. His ability to translate complex data into actionable insights and his proven track record of delivering measurable results make him a valuable asset to the institution and its marketing efforts.