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Ryan Berman

CEO

Ryan Berman - CEO, Tall Bob



Professional Summary


Ryan Berman is the CEO and founder of Tall Bob, a Melbourne-based company renowned as Australia's most trusted partner for SMS/MMS, Mobile Engagement, and Mobile Analytics. His leadership has been pivotal since the company's rebranding from VidCorp, a decade-old venture that specialized in mobile engagement technology.

Company Overview


Tall Bob is dedicated to delivering engaging, multidimensional marketing journeys that track user behavior, guide conversion, and boost ROI. The company's services include SMS, MMS, mobile landing pages, web portals, and SMS gateway APIs. Tall Bob has become synonymous with innovative mobile engagement strategies, particularly within Australia.

Leadership and Vision


Ryan Berman has shepherded Tall Bob through significant growth and technological evolution. His vision for the company focuses on standing out in the crowded mobile engagement market by offering tailor-made, data-driven customer experiences. Under his guidance, Tall Bob has also partnered with organizations like Ortto to enhance SMS marketing capabilities.

Notable Achievements


  • Leadership Recognition: Ryan Berman was recently recognized as one of the most influential CEOs in the "Most Influential CEO Awards 2023" by CEO Monthly.

  • Successful Rebranding: Berman led the rebranding of VidCorp to Tall Bob, fundamentally changing the company’s market position and customer perception.

  • Innovative Solutions: Tall Bob under Ryan's leadership has pioneered technologies that significantly improve message personalization and campaign analytics to enhance customer engagement.

  • Partnerships: In November 2023, Tall Bob partnered with Ortto to deliver improved SMS solutions, showcasing the company's robust industry presence and continued innovation.


Insights from Martech Interview (Mar 7, 2022)


Ryan Berman has emphasized:
  • Personalization in Mobile Marketing: Highlighting the importance of personalized messaging to foster customer loyalty, Ryan believes in creating unique and engaging message content.

  • Omnichannel Strategy: Advocates for an omnichannel engagement strategy to boost customer loyalty and improve retention rates by utilizing a blend of communication tools.

  • Data and Analytics: Ryan considers predictive analytics as crucial for digital marketing, ensuring brands can refine their strategies based on comprehensive data about customer behaviors.


Educational Background


Ryan Berman completed his education at Deakin University from 2000 to 2003.

Contact Information


Ryan Berman is based in Melbourne, Victoria, Australia. Further contact details are available through professional platforms such as LinkedIn and RocketReach.

Leadership Team at Tall Bob


  • Ari Berman - Commercial Director

  • Mary Karolyi - Chief Financial Officer

  • Michael Cheshire - Head of Sales

  • Aaron Guild - Head of Product

  • Brenton Murray - Head of Technology

  • Darren Press - Head of Software Platforms

  • Karl Deitz - Head of Customer Strategy


Key Products and Services


  • SMS & MMS: Core services for mobile communication and engagement.

  • Mobile Landing Pages: Tailored pages for optimized user engagement and conversion.

  • Web Portal & SMS Gateway API: Tools designed to enhance the breadth and efficiency of mobile marketing campaigns.


Social Media and Additional Resources






This profile provides a comprehensive picture of Ryan Berman's professional background, leadership at Tall Bob, and strategic vision for the future of mobile marketing and analytics.