Ryan East

Senior Director, Campaign Marketing | Canada

Professional Overview

Ryan East is a seasoned marketing professional with over a decade of experience in driving successful campaign marketing strategies across the technology and software industries. As the Senior Director of Campaign Marketing at Alida, he oversees the development and implementation of integrated marketing campaigns that effectively engage target audiences and drive tangible business results.

Experience Summary

Current Role

As the Senior Director of Campaign Marketing at Alida, Ryan is responsible for leading a team of talented marketing professionals in the execution of comprehensive, data-driven campaign strategies. He works closely with cross-functional stakeholders to align campaign objectives with broader business goals, leveraging his expertise in content marketing, digital channels, and marketing automation to deliver impactful and measurable results.

Under Ryan's leadership, the campaign marketing team has achieved significant milestones, including a 25% increase in campaign-driven leads and a 20% improvement in marketing-qualified lead conversion rates. His ability to translate complex marketing concepts into actionable plans has been instrumental in driving Alida's overall marketing and revenue growth.

Career Progression

Prior to his current role, Ryan held various marketing leadership positions at Alida and other prominent technology companies. As the Director of Campaign Marketing, he spearheaded the redesign of the company's lead generation and nurture programs, resulting in a 35% boost in marketing-qualified leads.

Earlier in his career, Ryan served as the Director of Content Marketing at Alida, where he oversaw the creation and distribution of thought-leadership content that strengthened the company's brand positioning and industry reputation. He also held senior roles in content marketing and digital marketing at [24]7.ai and Vision Critical, honing his skills in data-driven marketing strategies and campaign optimization.

Academic Background

Ryan holds a Bachelor of Arts degree in Communications from the University of Waterloo, where he graduated with distinction and was actively involved in several student organizations, including the Arts and Business Student Society, which he founded and led as President.

Areas of Expertise

• Campaign strategy and execution

• Content marketing and digital asset creation

• Marketing automation and lead generation

• Cross-channel campaign optimization

• Analytical and data-driven decision making

• Team leadership and stakeholder management

Professional Impact

Throughout his career, Ryan has demonstrated a strong track record of delivering impactful marketing campaigns that drive measurable business outcomes. His ability to align marketing initiatives with broader strategic objectives has earned him a reputation as a trusted advisor and strategic partner among his colleagues and clients.

Conclusion

With his comprehensive marketing expertise, proven leadership skills, and unwavering commitment to driving results, Ryan East is poised to continue making significant contributions to Alida's ongoing success and growth. His passion for innovative, data-driven marketing solutions positions him as a valuable asset in the ever-evolving technology and software landscape.