Professional Summary

Professional Overview

Ryan Helmstetler is an experienced marketing leader with a proven track record of driving growth and digital transformation. As the Director of Growth Marketing at Rockbot, he is responsible for developing and executing innovative strategies to accelerate the company's user acquisition, engagement, and revenue growth. With a strong focus on data-driven decision-making and cross-functional collaboration, Ryan leverages his expertise in demand generation, content marketing, and marketing automation to deliver measurable results.

Experience Summary

Current Role

As the Director of Growth Marketing at Rockbot, Ryan is responsible for leading the company's growth marketing efforts. He oversees the development and implementation of integrated marketing campaigns, optimization of the customer acquisition funnel, and the utilization of data and analytics to drive informed decision-making. Under his leadership, Rockbot has seen a significant increase in user acquisition, retention, and revenue generation.

Ryan is also an active Executive Member at Pavilion, where he provides strategic guidance and mentorship to fellow marketing professionals, contributing to the growth and development of the community.

Career Progression

Prior to his current role, Ryan held several senior marketing positions, including Vice President of Marketing at Raydiant, where he spearheaded the company's demand generation and brand awareness initiatives, resulting in a 25% increase in qualified leads. He also served as the Vice President of Marketing at Betts, where he implemented a data-driven, cross-channel marketing strategy that drove a 30% year-over-year increase in revenue.

Earlier in his career, Ryan held leadership roles at Singular, TIME, and ServiceNow, where he consistently demonstrated his ability to develop and execute successful marketing campaigns, optimize digital channels, and drive tangible business impact.

Academic Background

Ryan holds a Bachelor of Arts degree in Marketing from the University of Georgia, where he graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Demand generation and lead nurturing

• Content marketing and marketing automation

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

During his career, Ryan has spearheaded several high-impact marketing initiatives. At Raydiant, he led the launch of a comprehensive content marketing program that increased organic website traffic by 40%. At Betts, he implemented a multi-channel lead generation strategy that resulted in a 25% increase in qualified pipeline. Additionally, his work at ServiceNow contributed to the company's rapid expansion and market share growth.

Conclusion

With his extensive experience in the marketing field, Ryan Helmstetler is a strategic and data-driven leader who consistently delivers measurable growth and revenue results for the organizations he serves. His ability to identify and capitalize on emerging trends, combined with his expertise in cross-functional collaboration and team management, make him a valuable asset in driving digital transformation and accelerating business growth.