Ryan McAfee

Vice President, Digital Marketing

Professional Overview
Ryan McAfee is an accomplished digital marketing executive with over 15 years of experience driving successful omnichannel strategies for leading retail and apparel brands. As the Vice President of Digital Marketing at Randa Apparel & Accessories, Haggar Clothing Co., and Randa Accessories, he oversees the development and implementation of innovative digital campaigns that drive customer engagement, conversion, and revenue growth across multiple brands.

Experience Summary

Current Role
In his current role, Ryan is responsible for spearheading the digital marketing vision and roadmap for Randa's portfolio of renowned apparel and accessories brands. He leads a team of digital marketing specialists in developing and executing comprehensive strategies that leverage data-driven insights to optimize the online customer experience and achieve measurable business objectives. Under his leadership, the digital marketing initiatives have resulted in significant increases in website traffic, online sales, and digital marketing ROI.

Career Progression
Prior to his current position, Ryan held senior digital marketing roles at Haggar Clothing Co. and Champs Sports, where he consistently delivered impressive results. As the Sr. Director of Digital Marketing at Haggar, he spearheaded the company's eCommerce and digital transformation, driving a 35% increase in online revenue and a 25% improvement in customer acquisition costs. Earlier in his career, Ryan gained valuable experience in eCommerce marketing and merchandise analysis at Bealls, a leading regional department store chain.

Academic Background
Ryan holds a Bachelor of Business Administration degree in Marketing from the University of Florida, where he graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Omnichannel customer engagement

• eCommerce optimization and growth

• Data-driven marketing analytics

• Integrated marketing campaign management

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Ryan has consistently demonstrated his ability to drive measurable results through innovative digital marketing strategies. His data-driven approach and strong track record of success have earned him a reputation as a strategic, results-oriented leader in the retail and apparel industry.

Conclusion
With his extensive experience, strategic vision, and proven track record of driving digital transformation, Ryan McAfee is poised to continue making a significant impact as the Vice President of Digital Marketing at Randa Apparel & Accessories, Haggar Clothing Co., and Randa Accessories. He is committed to leveraging his expertise to help these iconic brands thrive in the ever-evolving digital landscape.