Professional Summary
Professional Overview
Ryan Pabelona is an accomplished marketing executive with over a decade of experience driving digital performance and growth strategies for leading fashion and lifestyle brands. As the Vice President of Performance Marketing at FORWARD by Elyse Walker, he leverages his deep expertise in data-driven marketing, search engine optimization (SEO), and paid media to optimize the company's online presence and deliver exceptional results.
Experience Summary
Current Role
In his current role as Vice President of Performance Marketing at FORWARD by Elyse Walker, Ryan is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. He oversees a team of performance marketing specialists and collaborates closely with cross-functional departments to ensure the seamless integration of marketing initiatives across the organization.
Under Ryan's leadership, FORWARD by Elyse Walker has seen significant improvements in key performance metrics, including a 25% increase in organic web traffic, a 30% uplift in paid advertising return on investment (ROI), and a 20% boost in overall digital revenue. His strategic approach and data-driven decision-making have solidified the brand's position as a leader in the luxury fashion e-commerce space.
Career Progression
Prior to his current role, Ryan held senior-level performance marketing positions at REVOLVE and FWRD, where he consistently delivered impressive results. As the Senior Director of Performance Marketing, he spearheaded the optimization of paid search, display, and social media campaigns, leading to a 35% increase in customer acquisition and a 40% improvement in marketing efficiency.
Ryan's career journey began at REVOLVE, where he held various roles, including Digital Marketing Analyst, SEM Specialist, and Senior Manager of SEM. Throughout his tenure, he demonstrated a keen ability to identify and capitalize on emerging digital marketing trends, continuously driving innovation and enhancing the company's online presence.
Academic Background
Ryan holds a Bachelor of Science in Marketing from California State University, Long Beach, where he graduated with a strong academic record.
Areas of Expertise
- Digital performance marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Data analysis and campaign optimization
- Cross-channel marketing integration
- Team leadership and talent development
- Collaborative stakeholder management
Professional Impact
Ryan's contributions have been instrumental in driving the success of the brands he has worked with. His strategic vision, analytical prowess, and ability to translate data into actionable insights have consistently enabled his teams to exceed marketing objectives and deliver exceptional results for the business.
Conclusion
With his proven track record of driving digital growth and his unwavering commitment to excellence, Ryan Pabelona is a valuable asset to any organization seeking to strengthen its online presence and competitive advantage in the dynamic fashion and lifestyle industry.
