Professional Overview
Ryan Papi Baca is an accomplished Art Director with over 15 years of experience in the lifestyle and consumer goods industries. He is known for his ability to blend creative vision with strategic marketing expertise to drive brand awareness and impactful design solutions.
Current Role
As the Art Director at OluKai, Ryan is responsible for overseeing the brand's creative direction and ensuring cohesive visual identity across all digital and print assets. He collaborates closely with the marketing and product teams to conceptualize and execute compelling campaigns that resonate with the target audience. Under Ryan's leadership, OluKai has experienced a significant increase in social media engagement and online sales.
Career Progression
Prior to joining OluKai, Ryan held various design and creative leadership roles at renowned brands like Alpinestars, Roark, and VonZipper. As the Creative Director - Lifestyle at Alpinestars, he spearheaded the brand's transition into the lifestyle market, overseeing the design and development of a successful apparel and accessories collection. Earlier in his career, Ryan demonstrated his versatility as a Freelance Graphic Designer, contributing his expertise to clients in the action sports, outdoor, and advertising industries.
Academic Background
Ryan holds a degree in Graphic Design from the University of California, Riverside, where he honed his skills in visual communication and conceptual thinking.
Areas of Expertise
- Brand identity and visual strategy
- Omnichannel campaign development
- Art direction and creative team leadership
- Print and digital asset design
- Trend forecasting and concept ideation
- Collaborative project management
Professional Impact
Throughout his career, Ryan has played a pivotal role in elevating brand presence and driving revenue growth for his clients. At VonZipper, he spearheaded a comprehensive rebranding initiative that resulted in a 25% increase in online sales. Ryan's ability to balance creativity with commercial viability has earned him recognition as a versatile and impactful design professional within the industry.
Conclusion
With his extensive experience, strategic mindset, and exceptional design capabilities, Ryan Papi Baca is a valuable asset to any organization seeking to enhance its creative direction and visual impact. He is committed to continuously evolving his skills and pushing the boundaries of what is possible in the world of lifestyle and consumer goods design.
