Professional Summary

Professional Overview

Ryan Therriault is a seasoned marketing executive with extensive experience driving growth and innovation for leading natural and organic consumer brands. As a Fractional Chief Marketing Officer, he provides strategic marketing leadership and expertise to help companies in the health and wellness industry navigate evolving market dynamics and accelerate their business impact.

Current Roles

Fractional CMO, ZICO Rising (2023 - Present)

• Providing strategic marketing oversight and hands-on leadership to a fast-growing plant-based beverage brand

• Developing and executing integrated marketing strategies to drive brand awareness, customer acquisition, and revenue growth

• Optimizing marketing operations and building high-performing cross-functional teams

Marketing Advisor, Rip Van (2023 - Present)

• Advising the leadership team on brand positioning, product innovation, and go-to-market strategies for a sleep wellness brand

• Leveraging deep category expertise to identify new growth opportunities and expand the brand's consumer reach

Advisor/Investor, WildClean (2023 - Present)

• Providing strategic guidance and financial backing to a sustainable cleaning products startup

• Collaborating with the founding team to develop marketing plans, strengthen the brand identity, and scale the business

Career Progression

Prior to his current roles, Ryan served as the Chief Marketing Officer at Vive Organic, where he led the brand's marketing strategy and execution, driving significant sales growth and brand recognition. Before that, he held marketing leadership positions at prominent natural and organic brands, including Glanbia Performance Nutrition, Sambazon, Kashi Company, and Bear Naked.

Throughout his career, Ryan has demonstrated a keen ability to identify and capitalize on emerging market trends, develop innovative marketing programs, and build high-performing teams that deliver measurable results. His deep understanding of the health and wellness industry, coupled with his expertise in brand strategy, product innovation, and digital marketing, have made him a trusted advisor to companies seeking to accelerate their growth and market impact.

Academic Background

Ryan holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, with a focus on Marketing and Entrepreneurship.

Areas of Expertise

• Fractional marketing leadership and strategy

• Brand positioning and identity development

• Integrated marketing campaign planning and execution

• Digital marketing and e-commerce optimization

• Product innovation and new product launch management

• Cross-functional team leadership and collaboration

Professional Impact

• Drove a 35% increase in revenue and a 40% improvement in brand awareness for Vive Organic during his tenure as CMO

• Spearheaded the successful launch and rapid growth of the Amazing Grass brand at Glanbia Performance Nutrition, resulting in a 25% year-over-year sales increase

• Developed and executed award-winning marketing campaigns that elevated the brand profile and driving customer engagement for Sambazon

Conclusion

With a proven track record of driving growth and innovation for leading natural and organic brands, Ryan Therriault is a strategic marketing leader who is well-positioned to help companies in the health and wellness industry navigate the evolving market landscape and achieve their business objectives.