Ryan White

Sr. Creative Director

Professional Overview

Ryan White is an accomplished Sr. Creative Director with over 20 years of experience in the design and luxury goods industries. He specializes in developing innovative product designs and leading creative teams to deliver exceptional brand experiences. Ryan's expertise spans across a range of product categories, including watches, jewelry, and wearable technology.

Experience Summary

Current Roles

Sr. Creative Director, ZODIAC swiss-made since 1882 (2017-02-01 to Present)

• Oversees the creative direction and product design for ZODIAC's premium watch collections

• Leads a team of designers, engineers, and production specialists to bring new product concepts to life

• Collaborates closely with marketing and sales teams to ensure design solutions align with brand strategy and customer needs

• Drives the evolution of ZODIAC's design language while respecting the brand's rich Swiss heritage

Sr. Creative Director, Fossil Watches (2012-03-01 to Present)

• Responsible for the creative vision and product design of Fossil's core watch collections

• Manages a team of designers and works cross-functionally with engineering, merchandising, and marketing to deliver innovative, on-trend products

• Develops design concepts that capture the brand's unique aesthetic and appeal to a global customer base

• Leverages market insights and consumer trends to guide the creative process and inform product development

Founder/Consultant/Freelance Designer, Shoreview Studios (2010-04-01 to Present)

• Provides design consulting and freelance services to select clients in the fashion, accessories, and luxury goods industries

• Collaborates with brand leaders to develop product designs, packaging, and visual merchandising solutions

• Offers strategic guidance on design trends, consumer insights, and brand positioning

Career Progression

Prior to his current roles, Ryan held various design and creative leadership positions at Fossil Group, Inc., including:

• Creative Director of Wearables (2015-03-01 to 2023-05-01)

• Creative Director of Jewelry (2012-01-01 to 2020-11-01)

• Senior Designer, Designer, and Associate Designer (2005-03-01 to 2012-03-01)

• Project Manager (2003-11-01 to 2005-11-01)

• Visual Merchandiser (2002-11-01 to 2003-11-01)

Ryan's early career included roles as a Visual Merchandiser at Abercrombie & Fitch and a Graphic Designer at Hightech Signs.

Academic Background

Ryan holds a Bachelor of Fine Arts in Graphic Design from the University of North Texas.

Areas of Expertise

• Product design and development

• Creative direction and brand strategy

• Cross-functional team leadership

• Design trend forecasting and consumer insights

• Luxury and premium brand experience design

Professional Impact

• Spearheaded the design and launch of several award-winning watch collections for Fossil and ZODIAC, driving significant revenue growth

• Collaborated with marketing and sales teams to develop impactful brand campaigns and in-store experiences

• Mentored and developed high-performing design teams, fostering a culture of innovation and continuous improvement

• Actively participated in industry events and design conferences, sharing insights and best practices with peers

Conclusion

Ryan White is a seasoned creative leader with a proven track record of delivering exceptional design solutions for leading luxury and lifestyle brands. With his diverse industry experience, strategic mindset, and collaborative approach, he continues to drive innovation and shape the future of product design in the watch and accessories markets.