Ryanne Laredo
Senior Vice President, Customer Experience
Professional Overview
Ryanne Laredo is a seasoned executive with extensive expertise in customer experience management and a proven track record of driving strategic initiatives within the advertising and media industries. As the Senior Vice President of Customer Experience at Nielsen, she is responsible for leading cross-functional teams to optimize customer journeys and enhance brand loyalty.
Experience Summary
Current Role
As the SVP of Customer Experience at Nielsen, Ryanne oversees the development and implementation of innovative customer-centric strategies. She spearheads the transformation of the company's service delivery model, leveraging data-driven insights to improve customer satisfaction and operational efficiency. Under her leadership, Nielsen has consistently maintained high customer retention rates and seen a notable increase in net promoter scores.
Career Progression
Prior to joining Nielsen, Ryanne served as a Board Member for both She Runs It and the Ad Council, where she contributed to the advancement of women in the advertising industry and the implementation of impactful public service campaigns. She also founded AdTechCares, a non-profit organization dedicated to supporting underrepresented communities in the adtech sector. Additionally, Ryanne is a Founding Member of Chief, a private network designed to connect and empower senior-level women executives.
Academic Background
Ryanne holds a Bachelor's degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with honors.
Areas of Expertise
- Customer experience management
- Advertising and media industry
- Strategic planning and execution
- Cross-functional team leadership
- Data-driven decision making
- Innovative program development
- Stakeholder engagement and collaboration
Professional Impact
Under Ryanne's leadership, Nielsen has achieved significant improvements in customer satisfaction, with a 20% increase in net promoter scores over the past three years. She has also spearheaded the launch of several customer-centric initiatives, including a personalized digital self-service platform and a comprehensive customer success program that has resulted in a 15% reduction in customer churn.
Conclusion
Ryanne Laredo is a respected industry leader with a proven track record of driving customer-centric innovation and operational excellence. Her deep understanding of the advertising and media landscape, coupled with her strategic vision and collaborative leadership style, make her a valuable asset to Nielsen and the broader industry. Ryanne's commitment to professional development and community engagement further underscores her dedication to elevating the customer experience and fostering a more inclusive and equitable business landscape.
