Professional Role and Current Engagement
Sasha Lekach serves as the former Deputy Editor at Forbes Wheels, where she specialized in coverage of electric vehicles (EVs) and the broader automotive sector, with an emphasis on new mobility technologies and innovations. Her editorial responsibilities included shaping content that educated readers on EV technology, industry trends, and consumer considerations. Additionally, she contributes to Forbes Cars & Bikes and Autoblog, maintaining a presence in automotive journalism with a focus on electric and emerging vehicle technologies.
Her recent professional activity tracks through mid-2026, including coverage and commentary from major industry events such as CES 2026, where she engaged extensively with electric and autonomous vehicle technologies. This reflects sustained involvement and thought leadership within the electric vehicle and automotive technology domain.
Relevant Industry Expertise and Focus
- Electric Vehicles & Vehicle Technology: Sasha’s expertise centers primarily on electric vehicles, battery technology, vehicle electrification strategies, and innovations in automotive mobility.
- She has contributed expert analyses and insights for Forbes on topics such as e-bike corporate perks, new EV concepts developed by industrial design students, and trends in electrified luxury vehicle demand.
- Coverage includes emerging transportation models, electric ride-sharing, autonomous vehicles, and infrastructure developments relevant to EV adoption.
Her portfolio of published work spans from detailed articles exploring market dynamics of electrified cars to features on vehicle technology advancements and user experience with EV platforms.
Career Background and Education
- Graduate School of Journalism, University of California, Berkeley (2014–2016): Master’s degree in Multimedia Journalism. Her graduate work included a newsletter project titled Keeping Tabs, focused on interactive and evolving online media.
- University of California, Davis (2006–2010): Bachelor of Arts with Highest Honors in Communication, supplemented by minors in Psychology and Art History. Recognized for academic excellence including Dean’s List and membership in Phi Beta Kappa. Her undergraduate honors thesis explored the digital transition in newspapers, highlighting a strong foundation in media adaptation to technological change.
Her prior professional history includes:
- Reporting for Mashable’s San Francisco office on technology and transportation from 2016 onward, with significant coverage of tech-driven mobility trends.
- Editorial assistant and content roles at SFGate (San Francisco Chronicle’s digital arm), Bay City News Service (covering breaking news and city affairs), and Chicago Tribune (lifestyle feature reporting).
Recognitions and Awards
- Twice awarded Third Place Feature Story of a Light Nature by the San Francisco Peninsula Press Club (2013 and 2014), indicating acknowledged journalistic excellence in lighter feature writing.
- Received the Russ Cain Memorial Scholarship from the Pacific Media Workers Guild, underscoring professional promise and achievement as an emerging journalist.
Industry Influence and Public Profile
- Maintains active professional visibility with over 5,000 followers on LinkedIn and a substantial following on X (formerly Twitter) as @sashajol, where she engages with the automotive tech community and disseminates insights on EVs and transportation technology.
- Frequently participates in and moderates panels at high-profile technology and automotive conferences, including recent CES events, reflecting a position of influence within the tech innovation ecosystem.
- Active writer and curator of Keeping Tabs, a newsletter dedicated to interactive online projects and digital media trends, indicating cross-disciplinary engagement with technological storytelling beyond automotive focus.
Geographic and Personal Context
- Location: San Francisco Bay Area native, lending local insight into Silicon Valley's tech-driven mobility markets and regional transportation policy developments.
- This regional positioning aligns with coverage focusing on California’s progressive stance on EV adoption and environmental policies.
Contact and Online Presence
- Personal Website: [http://sashajol.com/](http://sashajol.com/)
- Email: sasha@mashable.com (historical contact from Mashable)
- Social Media: X (formerly Twitter) handle @sashajol
Sasha Lekach combines rigorous academic training in multimedia journalism with extensive experience in technology and transportation reporting. Her long-term focus on electric and emerging vehicle technologies, coupled with her editorial leadership at Forbes Wheels and contributions to respected outlets like Autoblog and Mashable, make her a key influencer and opinion leader in the automotive innovation space. Her understanding of evolving EV markets, policy implications, and consumer engagement trends offers valuable insight for organizations focusing on mobility, electrification, and automotive technologies.
