Sabine Gomis

Marketing and Communications Director
Côte d'Ivoire

Professional Overview

Sabine Gomis is a seasoned marketing and communications professional with over 15 years of experience in the industry. As the Director of Marketing and Communications at AGROCI, she is responsible for spearheading the company's brand strategy, overseeing all marketing and communication initiatives, and driving growth through effective stakeholder engagement.

Experience Summary

Current Role

Director of Marketing and Communications, AGROCI (2023-present)

• Developing and implementing a comprehensive marketing and communications strategy to enhance AGROCI's brand visibility and positioning in the Ivorian market.

• Leading a team of marketing and communications professionals to execute high-impact campaigns and initiatives that support the company's strategic objectives.

• Collaborating with cross-functional teams to ensure seamless integration of marketing and communication efforts across the organization.

• Monitoring and analyzing market trends, consumer insights, and competitor activities to inform data-driven decision-making and optimize marketing initiatives.

• Fostering strong relationships with key industry stakeholders, including media partners, industry associations, and influencers, to amplify AGROCI's reach and impact.

Career Progression

COO, Francophone West & Central Africa, Omnicom Media Group (2022-2024)

• Provided strategic leadership and operational oversight for the group's Francophone West and Central African operations, driving revenue growth and operational efficiency.

• Spearheaded the expansion of the group's service offerings in the region, securing new client accounts and strengthening existing partnerships.

• Championed the implementation of innovative digital solutions and data-driven approaches to enhance the group's value proposition.

Business Director, Francophone West Africa, PHD (2019-2022)

• Managed a portfolio of high-profile clients, delivering integrated media strategies and campaigns that drove measurable business impact.

• Leveraged data and analytics to optimize media planning and buying, ensuring maximum return on investment for clients.

• Played a key role in the growth and development of the Francophone West Africa team, mentoring and developing talent.

Managing Director, Havas (2013-2019)

• Provided strategic leadership and operational management for the Havas office in Côte d'Ivoire, overseeing all business functions.

• Expanded the agency's client base and service offerings, securing new business opportunities and strengthening client relationships.

• Fostered a collaborative, high-performance culture, leading and developing a team of marketing and communications professionals.

Academic Background

• Master's Degree in Marketing and Communications, University of Abidjan

Areas of Expertise

• Integrated marketing and communications strategy

• Brand management and positioning

• Digital marketing and social media optimization

• Stakeholder engagement and relationship management

• Data-driven decision-making and performance analysis

• Team leadership and talent development

Professional Impact

• Spearheaded the successful launch of several high-profile marketing campaigns for leading brands in Côte d'Ivoire, resulting in increased brand awareness and customer engagement.

• Drove the implementation of innovative digital solutions, such as data-driven programmatic advertising and social media influencer strategies, leading to measurable improvements in campaign performance and return on investment.

• Actively contributed to industry associations and events, sharing best practices and insights that have helped shape the marketing and communications landscape in Francophone West Africa.

Conclusion

With her extensive experience, strategic mindset, and strong leadership skills, Sabine Gomis is a highly sought-after marketing and communications professional. In her current role at AGROCI, she is poised to leverage her expertise to elevate the company's brand, drive growth, and make a lasting impact on the Ivorian market.