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Sabrina Barnes

Sabrina Barnes


Manager, Community Advocacy and Marketing, MuleSoft

Professional Overview


Sabrina Barnes is a seasoned marketing and community management professional with a strong track record of driving growth, engagement, and brand awareness for leading technology companies. As the Manager of Community Advocacy and Marketing at MuleSoft, a Salesforce company, she oversees strategic initiatives that amplify the voice of the MuleSoft community and foster meaningful connections between the company and its ecosystem.

Experience Summary



Current Role


In her current position, Sabrina is responsible for leading the development and execution of innovative community-centric marketing programs. She collaborates closely with cross-functional teams to create engaging content, facilitate user-driven events, and cultivate a vibrant network of MuleSoft advocates and evangelists. Sabrina's leadership has been instrumental in strengthening MuleSoft's brand reputation and driving increased customer loyalty and referrals.

Career Progression


Prior to her current role, Sabrina served as the Developer Marketing Senior at MuleSoft, where she spearheaded initiatives to enhance the developer experience and drive adoption of the company's integration platform. She has also held community management and digital marketing roles at Blix Electric Bikes, where she played a pivotal part in expanding the brand's online presence and customer engagement.

Academic Background


Sabrina holds a Bachelor of Arts in Environmental Studies from Willamette University, where she specialized in sustainability and community engagement initiatives.

Areas of Expertise


  • Community management and advocacy

  • Content creation and digital marketing

  • Event planning and stakeholder engagement

  • Relationship building and strategic partnerships

  • Analytical thinking and data-driven decision-making


Professional Impact


Throughout her career, Sabrina has demonstrated a keen ability to drive measurable results. At MuleSoft, she has been instrumental in growing the company's community of passionate users, leading to increased product adoption and customer loyalty. Her innovative marketing campaigns have consistently exceeded engagement and conversion targets, further strengthening MuleSoft's position as a market leader.

Conclusion


With her extensive experience in community management, marketing, and customer advocacy, Sabrina Barnes is poised to continue making a significant impact in the technology industry. Her strategic mindset, innovative approach, and passion for empowering communities make her a valuable asset to the organizations she serves.