Sabrina Hostetler

Senior Social Media Specialist

Professional Overview

Sabrina Hostetler is a seasoned Social Media Specialist with over 6 years of experience in managing successful social media campaigns and digital marketing strategies. She currently serves as the Senior Social Media Specialist at Vera Bradley, a leading designer and retailer of handbags, luggage, and accessories. In this role, Sabrina leverages her expertise in content creation, audience engagement, and performance analysis to drive measurable results for the brand.

Experience Summary

Current Role

As the Senior Social Media Specialist at Vera Bradley, Sabrina is responsible for developing and executing comprehensive social media strategies across all major platforms. She collaborates closely with cross-functional teams to create engaging, on-brand content that resonates with the company's diverse customer base. Sabrina's analytical approach and data-driven insights have contributed to significant improvements in social media metrics, including a 23% increase in Instagram followers and a 35% boost in average engagement rates over the past year.

Career Progression

Prior to her current role, Sabrina held various social media and marketing positions, including Social Media Specialist and Social Media Coordinator at Vera Bradley, as well as Marketing Specialist at The Noll Team and Social Media and Marketing Coordinator at Mocha Lounge. Throughout her career, she has demonstrated a strong aptitude for designing and implementing successful social media campaigns, driving brand awareness, and enhancing customer loyalty.

Academic Background

Sabrina holds a Bachelor of Science degree in Marketing from Indiana University, where she graduated cum laude. During her time at the university, she was actively involved in the school's Digital Marketing Club and completed several internships in the social media and marketing field.

Areas of Expertise

• Social media strategy development and execution

• Content creation and curation for diverse platforms

• Audience engagement and community management

• Performance analysis and reporting

• Collaborative cross-functional project management

• Proficiency in social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)

Professional Impact

In addition to her corporate responsibilities, Sabrina serves as a Colorguard Instructor at Homestead High School, where she has mentored and coached students in the art of colorguard performance. Her dedication to this role has contributed to the high school's award-winning colorguard team, which has consistently placed in the top rankings at regional and national competitions.

Conclusion

With her proven track record of success in social media marketing, Sabrina Hostetler is a valuable asset to the Vera Bradley team. Her ability to leverage data-driven insights, create captivating content, and foster strong customer relationships positions her as a leader in the social media industry. Sabrina's commitment to professional development and her passion for driving brand growth make her an invaluable contributor to any organization.