Sabrina Leuenberger, Chief Marketing Officer

Professional Overview

Sabrina Leuenberger is a seasoned marketing executive with over a decade of experience driving digital transformation and growth in the retail and e-commerce industries. As the Chief Marketing Officer at STRONGER, she leverages her expertise in performance marketing, customer acquisition, and brand strategy to propel the company's market expansion and digital presence.

Experience Summary

Current Role

As the Chief Marketing Officer at STRONGER, Sabrina is responsible for developing and executing the company's global marketing strategy. She oversees all aspects of digital marketing, including search engine optimization, paid advertising, social media, and content creation. Under her leadership, STRONGER has achieved a 25% year-over-year increase in online sales and a 20% improvement in customer acquisition cost.

Career Progression

Prior to her current role, Sabrina held various leadership positions in the digital marketing and e-commerce space. As the Global Head of Acquisition & Activation at Skincity, she implemented a data-driven customer acquisition strategy that led to a 30% growth in new customer acquisition. As the Chief Marketing Officer at Rocker, she spearheaded the company's digital transformation, resulting in a 35% increase in online revenue.

Sabrina's earlier career includes roles as the Global Digital Marketing & Acquisition Manager at Daniel Wellington, where she successfully scaled the brand's international presence, and as the Course Director for Performance Marketing at Berghs School of Communication, where she shared her expertise with the next generation of marketing professionals.

Academic Background

Sabrina holds a Bachelor's degree in Business Administration from the Stockholm School of Economics, where she graduated with honors. She has also completed executive education programs in digital marketing and e-commerce strategy at leading business schools.

Areas of Expertise

Digital marketing strategy and implementation

Performance marketing and customer acquisition

E-commerce and online retail optimization

Brand management and strategic positioning

Data-driven decision making and analytics

Cross-functional team leadership and collaboration

Professional Impact

Sabrina is recognized as a thought leader in the digital marketing industry. She has been a guest lecturer at the Berghs School of Communication, sharing her insights on the latest trends and best practices in the field. Additionally, she has contributed to industry publications and spoken at several international marketing conferences.

Conclusion

With her extensive experience, proven track record of success, and deep understanding of the digital landscape, Sabrina Leuenberger is a strategic marketing executive poised to drive the continued growth and digital transformation of STRONGER. Her passion for innovation and commitment to delivering measurable results make her a valuable asset to the organization.