Sabrina Ricardo

Head of People & Culture | AdTech

Professional Overview

Sabrina Ricardo is a seasoned human resources professional with a strong background in talent management, people operations, and organizational culture development. As the Head of People & Culture at Kidscorp, a leading AdTech company, she is responsible for driving the strategic vision and execution of the firm's people-centric initiatives, fostering a thriving work environment, and aligning talent strategies with business objectives.

Experience Summary

Current Role

As the Head of People & Culture at Kidscorp, Sabrina is responsible for overseeing all aspects of the company's human resources function, including talent acquisition, employee engagement, performance management, learning and development, and organizational design. She is a key member of the executive team, collaborating closely with business leaders to ensure the workforce is equipped to support the company's growth and innovation goals. Under her leadership, Kidscorp has achieved notable improvements in employee satisfaction, retention, and the overall effectiveness of its talent management practices.

Career Progression

Prior to her current role, Sabrina held various people management positions in the technology and education sectors. As the People Director at Digital House, an EdTech startup, she played a pivotal role in scaling the organization's workforce and developing a robust people strategy aligned with the company's rapid growth. She also served as the Talent & Culture Manager for the Latin American region, where she successfully implemented innovative talent acquisition and employee engagement initiatives. Earlier in her career, Sabrina gained valuable experience in RPO (Recruitment Process Outsourcing) and HR consulting roles, working with clients in the wind energy and IT/technology industries.

Academic Background

Sabrina holds a Master's degree in Human Resources Management from the Universidad Tecnológica Nacional, where she also served as a university professor in the field of Education. Her academic achievements and industry-relevant expertise have earned her a reputation as a thought leader in the people and culture domain.

Areas of Expertise

Talent acquisition and workforce planning

Employee engagement and retention strategies

Performance management and leadership development

Organizational culture and change management

HR technology and data-driven decision-making

Strategic workforce planning and business partnership

Professional Impact

Throughout her career, Sabrina has demonstrated a strong track record of driving measurable improvements in people-related metrics. At Digital House, she led the implementation of a comprehensive performance management system that resulted in a 30% increase in employee productivity and a 15% reduction in voluntary turnover. As the Talent & Culture Manager at Digital House, she spearheaded the expansion of the company's presence in Latin America, overseeing the successful onboarding and integration of over 100 new hires across the region.

Conclusion

Sabrina Ricardo is a versatile HR leader with a proven ability to align people strategies with business objectives. Her extensive experience in the AdTech, EdTech, and technology sectors, combined with her academic credentials and innovative approach to talent management, position her as a valuable asset to organizations seeking to optimize their workforce and foster a thriving, purpose-driven culture.