Sabrina Teng
Director of Corporate Marketing & eBusiness
Professional Overview
Sabrina Teng is an experienced marketing and eCommerce professional with a proven track record of driving strategic initiatives and delivering impactful results. As the Director of Corporate Marketing & eBusiness at Shiseido, she leverages her deep industry expertise to oversee the company's digital transformation and marketing strategies.
Experience Summary
Current Role
As the Director of Corporate Marketing & eBusiness at Shiseido, Sabrina is responsible for leading the company's online presence and digital marketing efforts. In this role, she has successfully implemented data-driven marketing campaigns that have increased brand awareness, customer engagement, and sales conversion rates. Sabrina's strategic leadership and innovation have positioned Shiseido as a digital-forward player in the highly competitive beauty and cosmetics industry.
Career Progression
Sabrina has built an impressive career spanning various eCommerce and marketing roles. Prior to her current position, she served as the eCommerce Manager and NDG B2C Sales Manager at Nestlé, where she drove significant growth in online sales and developed effective customer acquisition strategies. Earlier in her career, Sabrina held roles as a B2C Commercial Manager and Retail Manager at Nestlé Nespresso SA, where she honed her expertise in managing omnichannel operations and delivering exceptional customer experiences.
Academic Background
Sabrina holds a Bachelor's degree in Business Administration from a prestigious university, with a specialization in Marketing. Her strong academic foundation has provided her with a solid understanding of strategic marketing principles and data-driven decision-making.
Areas of Expertise
- Digital marketing and eCommerce strategy
- Brand management and positioning
- Data analytics and performance optimization
- Cross-functional collaboration and team leadership
- Omnichannel customer experience management
Professional Impact
Throughout her career, Sabrina has demonstrated a keen ability to drive transformative change and deliver measurable results. In her previous roles, she spearheaded the implementation of innovative eCommerce platforms and digital marketing campaigns that resulted in double-digit growth in online revenue and customer acquisition. Sabrina's industry expertise and strategic vision have earned her recognition as a leading marketing and eCommerce professional in the beauty and consumer goods sectors.
Conclusion
Sabrina Teng is a versatile and accomplished marketing and eCommerce leader with a proven track record of driving digital transformation and delivering exceptional results. Her strong industry knowledge, data-driven approach, and collaborative leadership style make her a valuable asset to Shiseido as the company continues to expand its digital footprint and cement its position as a leader in the global beauty and cosmetics market.
