Saeryon Park

Creative Director of Art & Visual | New York, New York

Professional Overview

Saeryon Park is an accomplished Creative Director with over 30 years of experience in the fashion and apparel industry. She is known for her exceptional artistic vision, innovative design solutions, and the ability to lead high-performing teams to deliver impactful visual experiences.

Experience Summary

Current Role

As the Creative Director of Art & Visual at Jordache Enterprises since 1996, Saeryon has been instrumental in shaping the company's iconic brand identity and driving its visual strategy. In this role, she oversees a team of designers, art directors, and production specialists, ensuring the seamless execution of fashion collections, marketing campaigns, and brand assets across multiple channels.

Saeryon's keen eye for detail, combined with her deep understanding of consumer trends and market dynamics, has enabled her to consistently deliver visually stunning and commercially successful projects. Her ability to translate brand concepts into cohesive and compelling design solutions has earned her recognition within the industry and contributed to Jordache's continued growth and market leadership.

Career Progression

Prior to her current role, Saeryon held design positions at various fashion and sportswear companies, including Scotch Maid, Turbo Sportswear, and Frank Young. This diverse experience has provided her with a well-rounded perspective on the industry and the ability to adapt her design approach to meet the unique needs of different brands and target audiences.

Throughout her career, Saeryon has demonstrated a passion for pushing the boundaries of creative expression while maintaining a strong commercial focus. Her ability to balance aesthetic innovation with practicality and profitability has been a key factor in her professional success.

Academic Background

Saeryon holds a Bachelor of Fine Arts degree in Graphic Design from the prestigious Parsons School of Design in New York. Her education provided her with a strong foundation in design principles, art history, and creative problem-solving, which she has seamlessly applied to her work in the fashion industry.

Areas of Expertise

• Conceptual and visual design for fashion collections, marketing campaigns, and brand assets

• Art direction and team leadership for multi-disciplinary creative projects

• Trend analysis and translation of brand vision into cohesive design solutions

• Collaboration with cross-functional teams, including product development, marketing, and production

• Strategic planning and implementation of brand identity and visual strategies

Professional Impact

Throughout her career, Saeryon has played a pivotal role in the success of the brands she has worked with. At Jordache Enterprises, she has led the development of several award-winning campaigns and collections that have resonated with consumers and industry influencers alike. Her work has been recognized for its creative excellence, commercial impact, and alignment with evolving market trends.

Conclusion

Saeryon Park is a seasoned Creative Director with a proven track record of delivering visually stunning and commercially successful design solutions for leading fashion brands. Her exceptional artistic vision, combined with her strategic acumen and collaborative leadership, make her a valuable asset to any organization seeking to elevate its brand identity and visual presence in the marketplace.