Saga Beedy

Senior Director of Marketing | Los Angeles, California, United States

Professional Overview

Saga Beedy is a seasoned marketing executive with over a decade of experience driving impactful brand development and growth strategies across the fashion, beauty, and lifestyle industries. As the Senior Director of Marketing at Garrett Leight California Optical, she is responsible for leading the company's global marketing initiatives, overseeing brand positioning, digital marketing, and consumer engagement efforts.

Experience Summary

Current Role

As the Senior Director of Marketing at Garrett Leight California Optical since 2022, Saga is responsible for developing and executing the brand's comprehensive marketing strategy. She spearheads cross-functional collaborations to strengthen the company's digital presence, optimize omnichannel customer experiences, and drive significant increases in brand awareness and customer acquisition.

Career Progression

Prior to her current role, Saga held progressive marketing and brand management positions at leading lifestyle and beauty brands, including FORMA Brands, Josie Maran Cosmetics, Dr Roebuck's, Need Supply Co., and Sincerely, Jules. Throughout her career, she has demonstrated a keen ability to identify and capitalize on emerging market trends, develop innovative marketing campaigns, and build strong brand-consumer connections.

Academic Background

Saga holds a Bachelor of Arts degree in Business Administration from the University of California, Los Angeles, where she graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital marketing, including social media, email, and e-commerce

• Content creation and creative direction

• Retail and wholesale channel management

• Collaborative brand partnerships and influencer marketing

Professional Impact

During her tenure at FORMA Brands, Saga spearheaded the development and launch of a successful global collaboration strategy, resulting in a 25% increase in brand visibility and a 20% lift in e-commerce sales. At Josie Maran Cosmetics, she led the rebranding and redesign of the company's digital platforms, driving a 30% improvement in website conversion rates and a 15% increase in customer loyalty.

Conclusion

With her extensive experience, strategic expertise, and proven track record of driving growth and innovation, Saga Beedy is a dynamic marketing leader poised to make a significant impact in her role at Garrett Leight California Optical. Her passion for building strong, purpose-driven brands and her ability to leverage data-driven insights to optimize marketing efforts make her a valuable asset to the company and its continued success.