Professional Role and Responsibilities
Sahiba Sandhu is a Co-Founder and serves as the Head of Customer Success at Socioh, a digital marketing platform specializing in helping eCommerce small and medium-sized businesses (SMBs) optimize their Facebook and Instagram advertising strategies. She has held this leadership role since November 2012. Her core responsibilities at Socioh include overseeing marketing, community engagement, and design, with a strong emphasis on enhancing customer experience and success outcomes for Socioh’s clients.
Company Context: Socioh
Socioh is a technology-driven company focused on enabling eCommerce merchants to scale growth efficiently via social advertising, particularly through Facebook and Instagram catalog ads and Meta’s dynamic advertising tools. The company promotes advanced ad creative strategies aimed at increasing Return on Ad Spend (ROAS) and customer acquisition for eCommerce businesses. Socioh’s client success stories demonstrate immediate improvements in advertising performance under Sahiba's leadership.
Background and Expertise
Though Sahiba’s academic background is in Anthropology and Communication, she pursued graduate-level studies that aligned her interest with the technology sector, leading to a smooth transition into eCommerce and digital marketing. Her unique blend of social sciences and technology enables her to be a vocal advocate for customer-centric product development and marketing strategies within Socioh.
Prior to Socioh, Sahiba gained direct eCommerce merchant experience, which informs her commitment to customer experience excellence. This practical merchant perspective enhances her ability to empathize with Socioh clients and effectively guide them in optimizing their social advertising efforts.
Location and Professional Network
Sahiba Sandhu is based in Portland, Oregon, United States. She has an active professional network of over 139 LinkedIn connections, indicating a moderate but focused professional outreach primarily within the eCommerce and technology sectors.
Additional Roles and Activities
In addition to her role at Socioh, Sahiba is also a Co-Founder at OrangeTwig, signifying entrepreneurial engagement in multiple ventures within the marketing and eCommerce space.
Notable Achievements and Publications
- Sahiba has published work relevant to socially sensitive educational software, indicating a scholarly approach to user experience and user interaction.
- Under her customer success leadership at Socioh, clients have reported measurable improvements such as immediate lift in ROAS and highly managed end-to-end service experiences.
- She has developed expertise in designing and implementing catalog ads (Dynamic Ads for Broad Audiences - DABA, Dynamic Product Ads - DPA) using customizable templates tailored specifically for eCommerce businesses.
Summary of Relevant Insights
Sahiba Sandhu’s role as Co-Founder and Head of Customer Success positions her as a key decision-maker influencing Socioh’s customer engagement and product marketing strategies. Her background integrates anthropology, communication, technology, and direct eCommerce experience, providing a strong foundation to address the complex challenges faced by eCommerce SMBs in digital advertising. Her dual focus on design and customer experience is reflected in Socioh’s performance improvement for clients through innovative social media advertising solutions. Located in Portland, her regional base and active entrepreneurial roles may contribute to a dynamic and informed perspective on both the U.S. and global eCommerce advertising landscape.
LinkedIn Profile: [https://www.linkedin.com/in/sahibasandhu/](https://www.linkedin.com/in/sahibasandhu/)
Company: Socioh (Co-Founder, Head of Customer Success since Nov 2012)
Location: Portland, Oregon, USA
Secondary Role: Co-Founder at OrangeTwig
