Sahra Broadnax

Senior Product Manager

Professional Overview
Sahra Broadnax is a seasoned Senior Product Manager with extensive experience in driving digital product innovation and enhancing customer experiences. Her expertise spans product management, digital content strategy, and user experience development, with a strong track record of delivering high-impact initiatives for leading organizations.

Experience Summary

Current Role
As the Senior Product Manager at The Home Depot, Sahra is responsible for strategizing and executing the development of innovative home improvement products and solutions. She leverages her deep understanding of customer needs, market trends, and emerging technologies to shape product roadmaps and drive continuous product enhancements. Sahra's strategic leadership has been instrumental in optimizing the company's digital touchpoints, improving user engagement, and delivering exceptional customer experiences.

Career Progression
Prior to her current role, Sahra held various product management and digital experience positions, including Product Manager at The Home Depot, Digital Product Manager at NAX Digital, and Expert Brand & Digital Experience (CMS Product Owner) at DPDgroup. Throughout her career, she has demonstrated a strong ability to navigate complex challenges, collaborate cross-functionally, and deliver tangible business results. Sahra's diverse background and ability to drive transformative change have been key contributors to her professional growth.

Academic Background
Sahra holds a Bachelor's degree in Computer Science from Georgia Institute of Technology, where she specialized in user interface design and software engineering. Her academic achievements and technical expertise have provided a solid foundation for her career in product management and digital experience development.

Areas of Expertise

• Product strategy and roadmap development

• User-centric design and experience optimization

• Digital content management and omnichannel integration

• Agile project management and cross-functional collaboration

• Data-driven decision-making and performance analysis

Professional Impact
During her tenure as Digital Product Manager at NAX Digital, Sahra led the company's digital transformation efforts, spearheading the redesign of its e-commerce platform and mobile applications. This initiative resulted in a 25% increase in customer conversions and a 30% improvement in customer satisfaction scores. Additionally, as the Expert Brand & Digital Experience (CMS Product Owner) at DPDgroup, Sahra's strategic leadership and technical expertise were instrumental in streamlining the organization's content management system, leading to a 40% reduction in content maintenance costs and a 15% increase in user engagement.

Conclusion
Sahra Broadnax is a versatile and accomplished Senior Product Manager with a proven track record of driving digital innovation and enhancing customer experiences. Her deep industry expertise, strategic vision, and collaborative leadership style make her a valuable asset to any organization seeking to stay ahead of the curve in the dynamic world of product management.