Sai Karthik

Vice President - Marketing & Products, Delhi, India

Professional Overview
Sai Karthik is an accomplished marketing and product management executive with over 15 years of experience driving strategic growth and digital transformation initiatives across the healthcare industry. As the Vice President of Marketing & Products at DocOnline, he is responsible for spearheading the company's marketing strategy, product development, and go-to-market activities to enhance customer experiences and drive business expansion.

Experience Summary

Current Role
Sai Karthik currently serves as the Vice President of Marketing & Products at DocOnline, a leading digital healthcare platform in India. In this role, he is accountable for overseeing all marketing functions, including brand management, content strategy, demand generation, and customer engagement. Additionally, he leads the product management team in developing innovative healthcare solutions that address the evolving needs of the market.

Career Progression
Prior to joining DocOnline, Sai Karthik held senior marketing roles at prominent healthcare organizations. As the Vice President of Marketing at vHealth by Aetna, he was instrumental in increasing brand awareness, expanding the customer base, and driving digital adoption of the company's telemedicine services. Earlier, he served as the Associate Vice President of Marketing & Digital Sales at vHealth by Aetna, where he spearheaded the launch of the organization's digital platforms and digital sales strategies.

Sai Karthik's career also includes significant contributions at Philips Healthcare and GE Healthcare, where he managed marketing and strategic alliances across the South Asia region. His in-depth understanding of the healthcare landscape and expertise in leveraging digital technologies have been crucial in shaping the growth trajectories of the organizations he has served.

Academic Background
Sai Karthik holds a Master's degree in Business Administration, with a specialization in Marketing, from the prestigious Indian Institute of Management (IIM), Bangalore. He also earned a Bachelor's degree in Electrical and Electronics Engineering from the National Institute of Technology (NIT), Trichy.

Areas of Expertise

• Healthcare marketing and brand management

• Product development and lifecycle management

• Digital transformation and customer experience optimization

• Strategic planning and go-to-market strategy execution

• Driving data-driven decision-making and performance optimization

Professional Impact
Throughout his career, Sai Karthik has demonstrated a track record of delivering measurable results and driving sustainable growth for the organizations he has served. His contributions have included:

• Spearheading the successful launch of vHealth by Aetna's digital platforms, resulting in a 25% increase in customer acquisition and a 30% improvement in customer satisfaction.

• Implementing a comprehensive content marketing strategy at Philips Healthcare that led to a 40% increase in website traffic and a 35% rise in lead generation.

• Forging strategic alliances and partnerships that expanded GE Healthcare's market reach and enabled the company to enter new segments, contributing to a 15% year-over-year revenue growth.

Conclusion
With his exceptional marketing expertise, innovative mindset, and unwavering commitment to driving digital transformation, Sai Karthik is poised to play a pivotal role in shaping the future of the healthcare industry. As the Vice President of Marketing & Products at DocOnline, he is dedicated to leveraging his extensive experience to enhance the company's market position, drive customer-centric innovation, and deliver exceptional value to stakeholders.