Professional Overview
Saima Rashid is a seasoned marketing and revenue analytics executive with over 15 years of experience driving data-driven strategies and solutions. As the Senior Vice President of Marketing & Revenue Analytics at 6sense, she leads a team of analysts and data scientists to unlock valuable insights and optimize go-to-market initiatives for the company's clients.
Experience Summary
Current Role
In her current role as Senior Vice President of Marketing & Revenue Analytics at 6sense, Saima is responsible for developing and executing advanced analytics solutions to support the company's revenue growth. She oversees a team of analysts and data scientists who leverage predictive modeling, market segmentation, and attribution analysis to deliver actionable insights to the sales and marketing teams. Under Saima's leadership, 6sense has achieved a 25% year-over-year increase in revenue attributed to data-driven marketing campaigns.
Career Progression
Prior to joining 6sense, Saima served as the Senior Vice President - Revenue Analytics at the company, where she played a pivotal role in establishing the organization's revenue analytics function and driving process improvements that led to a 20% increase in sales efficiency. Before that, she held various analytics leadership roles at PTC, including VP of Field Analytics & Insights and Director of Marketing Analytics, where she implemented advanced forecasting models and strategic account planning initiatives that contributed to a 15% growth in the company's customer base.
Saima began her career as a Consultant in Business Analytics at CVM Marketing Inc., where she helped clients in the retail and consumer goods industries leverage data to improve customer segmentation and optimize marketing campaigns. She later joined Transcontinental Database Marketing, where she progressed from Manager to Senior Manager in the Business Analysis department, spearheading the development of custom data visualization tools and predictive models to support the company's strategic decision-making.
Academic Background
Saima holds a Master of Science in Data Analytics from the University of Massachusetts Amherst and a Bachelor of Science in Statistics from the University of Karachi. She is a certified Google Analytics and Tableau professional, and has completed executive leadership training programs at Harvard Business School and the Kellogg School of Management.
Areas of Expertise
- Marketing and revenue analytics
- Predictive modeling and forecasting
- Data-driven strategy development
- Strategic account planning and management
- Cross-functional collaboration and stakeholder management
- People management and team leadership
Professional Impact
Throughout her career, Saima has demonstrated a proven track record of driving measurable business impact through the strategic application of data and analytics. Her contributions have been recognized by industry peers, and she has been invited to speak at numerous marketing and analytics conferences, sharing her insights on the role of data-driven decision-making in driving revenue growth and operational efficiency.
Conclusion
With her deep expertise in marketing and revenue analytics, proven leadership skills, and a forward-thinking approach to data-driven strategy, Saima Rashid is poised to continue making significant contributions to the success of 6sense and its clients. Her commitment to leveraging data to unlock new opportunities and drive sustainable growth makes her a valuable asset in the ever-evolving marketing and analytics landscape.
