Saket Saurabh
Director - Content & AR Partnerships
Saket Saurabh is an accomplished media and technology executive with over 20 years of experience driving strategic partnerships, content development, and digital transformation initiatives. In his current role as Director of Content & AR Partnerships at Snap Inc., he is responsible for cultivating high-impact collaborations with leading content creators, entertainment brands, and augmented reality (AR) developers to enhance the user experience and drive growth across Snap's platform.
Professional Overview
Saket is a recognized industry expert in media partnerships, digital content strategies, and emerging technologies. He leverages his deep understanding of consumer behavior, content trends, and platform monetization to develop innovative solutions that deliver measurable value for partners and end-users. As a seasoned leader, he excels at aligning cross-functional teams, navigating complex stakeholder dynamics, and driving transformative initiatives that create lasting impact.
Experience Summary
Current Role
At Snap Inc., Saket serves as the Director of Content & AR Partnerships, where he leads a team responsible for forging strategic alliances with premier content creators, entertainment properties, and AR developers. In this role, he oversees the curation and distribution of engaging content that resonates with Snap's diverse user base, while also spearheading the integration of cutting-edge AR experiences that enhance the platform's immersive capabilities.
Career Progression
Prior to joining Snap, Saket held several senior leadership positions in the media and technology industry. He served as the Director & Head of Media Partnerships at Meta, where he was instrumental in driving the company's content and creator strategy across its various platforms. Before that, he held the role of Director & Head of Entertainment & Music Partnerships at Meta, leading the development of innovative content and monetization solutions for the entertainment and music sectors.
Saket's career also includes stints as the Business Head of Digital at Bloomberg, the CEO and Director of #fame (a digital content startup), and the Head of Marketing at CNBC-TV18. He has also held various client-facing and strategic roles at leading advertising agencies, including Leo Burnett and Wunderman Thompson.
Academic Background
Saket holds a Bachelor's degree in Business Administration from the University of Mumbai, where he specialized in Marketing and Communications.
Areas of Expertise
- Media and entertainment partnerships
- Content strategy and distribution
- Augmented reality (AR) integration and development
- Digital platform growth and monetization
- Stakeholder management and cross-functional collaboration
- Strategic planning and business transformation
Professional Impact
Throughout his career, Saket has demonstrated a track record of driving innovation, fostering strategic alliances, and delivering measurable results. At Meta, he spearheaded the development of groundbreaking content and creator initiatives that significantly increased user engagement and revenue. As the CEO of #fame, he led the transformation of the digital content startup into a leading platform for influencer-driven content, ultimately resulting in a successful acquisition.
Conclusion
Saket Saurabh is a versatile and visionary media and technology leader who has consistently leveraged his expertise to identify and capitalize on emerging trends, cultivate high-impact partnerships, and create value for businesses and consumers alike. In his current role at Snap Inc., he is poised to continue his track record of success, driving the company's content and AR strategies to new heights and shaping the future of immersive digital experiences.
