Sakshi Agarwal – Marketing Manager, Blissclub
Professional Overview
Sakshi Agarwal is the Marketing Manager at Blissclub, a rapidly emerging brand in the Indian activewear market, recognized for trailblazing growth and innovative consumer engagement strategies. She has accumulated over 5 years of specialized experience in the skincare and beauty industry, and is currently at the forefront of brand-building efforts at Blissclub.
Previously, Sakshi held key roles at branded consumer companies such as Unilever and Plum Goodness, demonstrating a proven track record in product marketing, campaign direction, and creative leadership within the FMCG and D2C space. Her transition to Blissclub marks an expansion of her repertoire into the activewear and lifestyle vertical, where she is instrumental in scaling branding and narrative strategies.
Role & Recent Initiatives at Blissclub
As Marketing Manager, Sakshi has led significant initiatives, including the direction and execution of multimedia campaigns, partnership activations, and new product category launches. Under her leadership, Blissclub recently raised ₹33 crore in funding (May 2025), underlining the organization's robust growth trajectory and market confidence.
Key recent highlights during her tenure include:
- Creative Campaign Execution:
Sakshi has been a creative leader in major branding projects, collaborating with external creative agencies like TISTmedia. She is credited for steering collaborative ad shoots and ensuring high-quality content production that aligns with Blissclub’s brand narrative.
- Brand Expansion Initiatives:
In April 2025, Blissclub expanded its portfolio by launching new collections, notably entering the travel wear segment with innovative product lines including BareButter and RibSupreme. Such expansions diversify the brand’s offering far beyond pure activewear.
- Customer Experience Innovation:
Blissclub’s recent campaigns have focused on customer-centric policies, such as a 100-day buy-and-try policy, significantly enhancing trust and lowering purchase barriers for new customers.
Industry Impact and Recognition
- Market Leadership:
Blissclub is widely acknowledged as a go-to brand for women in Indian activewear, having rapidly captured consumer mindshare with differentiated products and customer-first messaging.
- Brand Building Philosophy:
Sakshi’s approach revolves around story-driven marketing and authentic audience engagement, a style echoed in partner testimonials lauding her for creative vision and consistent alignment to brand values.
- Network Influence:
Her history with Unilever and Plum Goodness provides strong FMCG credentials, while her current role has deepened her exposure to the D2C and venture-backed ecosystem, further evidenced by the company’s recent successful funding round.
Professional Attributes
- Expertise:
- Integrated marketing strategy
- Content creation and creative direction
- Brand campaign management
- Partnership and agency collaboration
- Launching new product lines and categories
- Messaging for customer trust and retention
- Reputation:
Sakshi is regularly acknowledged by colleagues and partners as a creative leader, highly regarded for her ability to deliver high-impact campaigns and build cohesive, differentiated brand messaging.
Contact and Online Presence
- LinkedIn: [Sakshi Agarwal Profile](http://www.linkedin.com/in/sakshi-agarwal-b49669137)
- Email (partial, protected): as@blissclub
- Duration in Current Role: Approximately 10 months as of May 2025
Strategic Insights for Engagement
Sakshi’s experience across prominent consumer brands and her central role in Blissclub’s rise as an industry leader position her as a decision influencer for marketing, innovation, and partnership initiatives. Her active engagement with agencies, focus on creative storytelling, and involvement in recent funding and product launches indicate a high openness to innovative B2B collaboration that can drive brand value, customer experience, or digital transformation.
Blissclub’s continued investments—both in brand-building and market expansion—signal ongoing priorities around scaling, consumer loyalty, and product diversification, making the company and its marketing leadership particularly receptive to solutions enhancing customer acquisition, retention, and omnichannel brand engagement.
