Sal DePrima

Executive Vice President and Chief Sales Officer

Professional Overview
Sal DePrima is an accomplished sales and marketing executive with over 30 years of experience in the beverage industry. As the Executive Vice President and Chief Sales Officer at Arizona Beverages, he leads the company's global sales strategy and oversees a team of high-performing sales professionals. With deep expertise in driving revenue growth, building successful client relationships, and spearheading strategic initiatives, Sal has made a significant impact on the companies he has served.

Experience Summary

Current Role
As the Executive Vice President and Chief Sales Officer at Arizona Beverages, Sal is responsible for developing and executing the company's comprehensive sales strategy. He works closely with the executive team to identify new market opportunities, foster strong partnerships with key clients, and drive continuous improvement across the sales organization. Under his leadership, Arizona Beverages has experienced substantial growth and expanded its presence in both domestic and international markets.

Career Progression
Prior to joining Arizona Beverages, Sal held various senior-level sales and marketing roles, including Executive Vice President and Practice Leader at IRI, Senior Vice President Global Sales and Marketing at PRGX Global Inc., and President and CEO at Harvest Hill Beverage Co. He also served as the Executive Vice President and GM, Global Client Portfolio Leader at Symphony IRI Group and Senior VP Sales at Cadbury Schweppes Americas Beverages. Sal's diverse background and progressive career trajectory have enabled him to develop a well-rounded understanding of the beverage industry and acquire the skills necessary to drive sustainable growth and innovation.

Academic Background
Sal holds a degree in Business Administration from Fairleigh Dickinson University, where he honed his strategic and analytical abilities, laying the foundation for his successful career in the corporate world.

Areas of Expertise

• Sales and revenue growth strategy

• Client relationship management and partnership development

• Beverage industry-specific market insights and trends

• Operational excellence and team leadership

• Mergers, acquisitions, and strategic partnerships

• Data-driven decision making and performance optimization

Professional Impact
Throughout his career, Sal has played a pivotal role in transforming organizations and driving exceptional results. At IRI, he led the development and implementation of innovative sales and marketing solutions that helped clients achieve their growth objectives. As President and CEO of Harvest Hill Beverage Co., he spearheaded a successful turnaround strategy that resulted in significant improvements in profitability and market share. Now, at Arizona Beverages, Sal is leveraging his extensive industry knowledge and strategic acumen to further strengthen the company's competitive position and expand its global footprint.

Conclusion
Sal DePrima is a seasoned executive with a proven track record of driving sales and revenue growth in the dynamic beverage industry. His strong leadership abilities, coupled with his deep understanding of market trends and client needs, make him a valuable asset to Arizona Beverages as the company continues to explore new opportunities and solidify its position as a industry leader.