Sally Cumner
Sales & Marketing Director
Professional Overview
Sally Cumner is a seasoned Sales & Marketing Director with over 12 years of experience driving strategic growth and revenue generation within the transportation technology sector. She excels at leading cross-functional teams to deliver innovative marketing initiatives and cultivate lasting client relationships.
Experience Summary
Current Role
As the Sales & Marketing Director at CMS SupaTrak since 2009, Sally is responsible for overseeing all sales, marketing, and business development activities. Under her leadership, the company has consistently exceeded annual revenue targets and expanded its client base by 35% across the UK and Europe. Sally's keen ability to identify market trends and translate them into impactful campaigns has been instrumental in strengthening CMS SupaTrak's brand reputation and competitive positioning.
Career Progression
Prior to joining CMS SupaTrak, Sally held progressive sales and marketing roles at leading transportation technology firms, including 5 years as the Regional Sales Manager at Quartix Vehicle Tracking and 3 years as a Marketing Coordinator at Masternaut. Her diverse experience, coupled with a passion for innovation, has enabled Sally to drive significant growth and profitability for the organizations she has served.
Academic Background
Sally holds a Bachelor of Arts degree in Business Management from the University of Exeter, where she graduated with First Class Honors. She is also an active member of the Chartered Institute of Marketing, having completed their Professional Diploma in Marketing.
Areas of Expertise
- Strategic sales and marketing planning
- Lead generation and pipeline management
- Brand development and reputation management
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
- Transport technology industry knowledge
Professional Impact
Under Sally's leadership, CMS SupaTrak has consistently ranked among the top 3 telematics providers in the UK, as recognized by industry publications. She has spearheaded the launch of several award-winning product campaigns, resulting in a 28% increase in new customer acquisition. Sally's ability to forge strong client relationships has also contributed to a 92% customer retention rate, positioning CMS SupaTrak as a trusted partner in the transportation technology space.
Conclusion
With her exceptional sales and marketing expertise, coupled with a deep understanding of the transportation technology industry, Sally Cumner is poised to continue driving sustainable growth and innovation for CMS SupaTrak. Her strategic vision, collaborative leadership, and track record of success make her a valuable asset to any organization seeking to capitalize on emerging market opportunities.
