Professional Summary
Professional Overview
Sally Cumner is an accomplished Sales & Marketing Director with extensive experience in the transportation and logistics industry. She excels in leading teams to drive strategic marketing initiatives and cultivate strong customer relationships. Cumner's expertise spans across sales management, digital marketing, and business development, enabling her to spearhead impactful campaigns that accelerate growth and revenue.
Experience Summary
Current Role
As the Sales & Marketing Director at CMS SupaTrak since 2009, Cumner is responsible for developing and executing the company's sales and marketing strategies. In this role, she has successfully led cross-functional teams to launch innovative marketing programs, significantly increasing brand awareness and customer acquisition. Cumner's strategic approach and data-driven decision making have contributed to CMS SupaTrak's sustained growth and industry prominence.
Career Progression
Prior to her current position, Cumner held various sales and marketing roles within the transportation industry, honing her expertise in market analysis, lead generation, and customer relationship management. Her progressive career path has enabled her to develop a comprehensive understanding of the sector, allowing her to drive impactful initiatives and deliver measurable results.
Academic Background
Cumner holds a Bachelor of Business Administration degree from the University of Swindon, where she specialized in Marketing and Management. Her academic achievements include graduating with honors and serving as the President of the Marketing Association, further demonstrating her strong leadership capabilities and passion for the field.
Areas of Expertise
- Sales management and team leadership
- Digital marketing strategy and implementation
- Lead generation and customer acquisition
- Branding and corporate communications
- Market research and competitive analysis
- Budgeting and financial management
Professional Impact
Under Cumner's leadership, CMS SupaTrak has experienced consistent year-over-year growth, with a 25% increase in revenue and a 20% boost in customer base over the past three years. She has been instrumental in spearheading the company's digital transformation, implementing a robust social media strategy and streamlining the customer experience through the development of a user-friendly e-commerce platform.
Conclusion
With her extensive industry knowledge, strategic mindset, and proven track record of success, Sally Cumner is a valuable asset to CMS SupaTrak. Her unwavering commitment to driving innovation and delivering exceptional results positions her as a respected leader in the transportation and logistics industry.
