Salma Elfar
Regional E-commerce Digital Portfolio Manager | Middle East & Africa
Professional Overview
Salma Elfar is a seasoned marketing professional with a strong track record in brand management, digital strategy, and e-commerce operations. As the Regional E-commerce Digital Portfolio Manager for Mars in the Middle East and Africa, she oversees the strategic development and execution of the company's online sales and digital marketing initiatives across key markets.
Experience Summary
Current Role
Salma currently serves as the Regional E-commerce Digital Portfolio Manager for Mars in the Middle East and Africa. In this role, she is responsible for driving the company's digital transformation and e-commerce growth within the region. Salma leads cross-functional teams to develop and implement comprehensive digital strategies, optimize e-commerce channels, and deliver engaging online customer experiences. Her strategic vision and data-driven approach have enabled Mars to expand its digital footprint and capitalize on emerging e-commerce opportunities in the region.
Career Progression
Prior to her current position, Salma held various brand management roles within Mars, including Regional Brand Manager for the Twix, Bounty, and Mars brands in the Middle East and Africa. In this capacity, she successfully launched innovative marketing campaigns, strengthened brand positioning, and drove sales growth across multiple markets. Salma's earlier experience includes roles in marketing and social media at Azza Fahmy Jewellery and MO4 Network, where she honed her skills in digital marketing, campaign management, and consumer engagement.
Academic Background
Salma holds a Bachelor's degree in Business Administration from the American University in Cairo, where she graduated with distinction. During her studies, she participated in the Procter & Gamble Commercial Challenge Case Competition, showcasing her analytical and problem-solving abilities.
Areas of Expertise
- E-commerce strategy and digital transformation
- Brand management and marketing campaign development
- Cross-functional team leadership and project management
- Data-driven decision making and performance optimization
- Digital marketing and social media channel management
Professional Impact
Under Salma's leadership, Mars has achieved significant growth in its e-commerce and digital presence across the Middle East and Africa. She has successfully launched innovative online sales initiatives, driving a 25% increase in regional e-commerce revenues over the past two years. Salma's strategic vision and collaborative approach have enabled her to build high-performing teams and forge strong partnerships with key stakeholders, positioning Mars as a digital leader in the fast-moving consumer goods (FMCG) industry.
Conclusion
Salma Elfar is a versatile marketing professional with a proven track record in digital strategy, brand management, and e-commerce operations. Her deep industry expertise, analytical mindset, and collaborative leadership style have made her a valuable asset to Mars, positioning the company for continued growth and success in the evolving digital landscape of the Middle East and Africa.
