Marketing Manager EMEAR, Christofle
[LinkedIn: Salma El Mernissi](http://www.linkedin.com/in/salma-el-mernissi-31171a31)
Current Role & Responsibilities
Salma El Mernissi has served as Marketing Manager for EMEAR (Europe, Middle East, Africa, Russia) at Christofle since February 2021. Her portfolio extends to project management of Events and Trade Marketing Activations at the company, reflecting a pivotal role in the conception and execution of regional marketing initiatives and international partnership campaigns. As part of the Marketing & Communication Team at Christofle, she contributes to the brand’s high-profile collaborations and luxury event activations.
There is no record of direct reports under her; her role appears to be focused on functional leadership, cross-departmental collaboration, and external partnership coordination.
Professional Background
Salma’s career is characterized by robust luxury marketing expertise and a background spanning product, brand, and event marketing roles within premier organizations. Key previous positions include:
- Brand Ambassador at MAISON D'ASA
- Entrepreneur, Moroccan Modern Heritage
- Marketing & Communications, Fenêtre sur cour
- Product Marketing, Parfums Christian Dior
- Foundational roles at Christofle, HSBC and Hugo Boss
This trajectory demonstrates an advanced capability in both launching and revitalizing brands, as well as delivering complex marketing projects in the luxury goods and lifestyle sectors.
Education
- Master 2 in International Marketing and Business Development — SKEMA Business School
- Diplôme Universitaire Technologique in Business Management — IUT Paris Descartes
These academic credentials underpin her proficiency in strategic marketing, business development, and international communications—skills leveraged in her current leadership at Christofle.
Location
- Paris, France
Salma is professionally based in Paris, providing direct access to both Christofle’s European headquarters and the epicenter of the global luxury industry.
Notable Initiatives & Activities
- Christofle x Roland-Garros Collaboration:
In 2023, Salma played a critical role in the highly visible collaboration between Christofle and the Roland-Garros tennis championship, orchestrating luxury event activations and regional launches. The campaign highlighted the “MOOD” collection, capturing the intersection of sport, elegance, and “art de la table” in line with Christofle’s brand ethos. Public industry commentary credited Salma for excellence in partnership coordination and execution, underlining her standing within Christofle’s international organization.
- Luxury Brand Positioning:
She is publicly recognized for supporting high-profile brand partnerships and delivering activations in culturally relevant contexts (e.g., major sporting events, luxury lifestyle showcases). Her interactions on professional forums reflect active engagement in the luxury, art, and homeware sectors, emphasizing collaborative excellence.
Company Context: Christofle
- Industry: Art, Luxury Tableware, Home Décor
- Headquarters: Neuilly-sur-Seine, France
- Employees: 501–1,000
Christofle is regarded as a global reference for luxury “art de la table,” renowned for its heritage, modernity, and collaborations with leading designers. In addition to in-house creations, Christofle’s strategy of ambitious, contemporary partnerships aligns closely with Salma’s remit in regional and event marketing.
Internal Team Structure
- Department: Marketing & Communication (8 members, per published org data)
- Direct Supervisor: Not specifically indicated; works closely with other marketing leadership including the International Marketing & Communication Director.
- No current direct reports listed for Salma.
Professional & Market Relevance
Salma El Mernissi’s profile indicates strong influence on luxury brand experience, B2B/B2C partnership strategy, and global event marketing within the EMEAR region. Her background in cross-cultural brand development and activation within leading luxury brands is matched by operational reach across key international markets, particularly within Europe and the Middle East—a territory with increasing luxury consumer demand.
Salma’s blend of foundational marketing roles, leadership in high-stakes collaborations, and academic specialization in international marketing position her as a key strategic stakeholder for initiatives targeting luxury, design, art, and experiential retail within and beyond the EMEAR region.
Key Contact Attributes
- Functional Authority: EMEAR marketing strategy, event/project management, partnership activations
- Market Coverage: Europe, Middle East, Africa, Russia
- Sectoral Focus: Luxury goods, design, art de la table
- Business Network: Extensive connections (>500 on LinkedIn), strong presence in Paris and EMEAR markets
- Academic/Professional Rigor: Advanced degrees and business development training from top-tier institutions
Actionable Insights
Salma El Mernissi is a data-driven luxury marketing executive operating at the intersection of heritage branding, contemporary partnerships, and international event activation. Effective engagement includes referencing luxury sector trends, regional market growth, premium partnership opportunities, and innovative approaches to “art de la table.” Collaboration or solution positioning should align with her mandate for premium customer experiences, cross-market resonance, and scalable partnership excellence within the luxury homeware segment.
