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Salome Julien Laferriere

Salome Julien-Laferriere


Customer Marketing Manager



Professional Overview
Salome Julien-Laferriere is an accomplished Customer Marketing Manager with extensive expertise in digital marketing, communication, and influencer campaigns. With a strong background in the retail and e-commerce industries, she leverages her strategic thinking and analytical skills to drive customer engagement and business growth.

Experience Summary

Current Role
As the Customer Marketing Manager at SKEEPERS, Salome is responsible for developing and executing targeted marketing strategies to enhance customer relationships and increase brand loyalty. She oversees the planning, implementation, and optimization of integrated marketing campaigns, leveraging data-driven insights to deliver measurable results.

Career Progression
Prior to her current role, Salome held various positions at SKEEPERS, starting as an Influence Campaign Manager and progressing to a Campaign Manager - Chef de projet Marketing d'Influence. In these roles, she successfully planned and managed influencer-driven campaigns, demonstrating her ability to navigate the evolving landscape of digital marketing.

Before joining SKEEPERS, Salome gained valuable experience in the retail and hospitality industries, working as a Digital Marketing, Communication & Influence professional at Polaar and a Responsable de magasin at COTON BLEU. These experiences have equipped her with a well-rounded understanding of customer behavior and the ability to tailor marketing strategies to diverse target audiences.

Academic Background
Salome holds a relevant educational background, having completed her studies. Her academic achievements and specializations demonstrate a strong foundation in the principles of marketing, communication, and digital strategies.

Areas of Expertise
  • Digital marketing and campaign management

  • Influencer marketing and social media strategy

  • Customer segmentation and targeted outreach

  • Data analysis and performance optimization

  • Cross-functional collaboration and stakeholder management


Professional Impact
Throughout her career, Salome has demonstrated her ability to drive measurable results through her strategic marketing initiatives. In her previous roles, she has successfully planned and executed innovative influencer campaigns, resulting in increased brand awareness, customer engagement, and revenue growth.

Conclusion
With a proven track record of success in the customer marketing field, Salome Julien-Laferriere is a valuable asset to the SKEEPERS team. Her strategic mindset, data-driven approach, and passion for customer-centric marketing make her well-positioned to continue driving impactful results and contributing to the company's long-term growth.