Professional Summary

Professional Overview

Sam Ben-Avraham is a seasoned entrepreneur and Co-Founder with extensive expertise in the fashion, lifestyle, and retail industries. As the Co-Founder of SunLife Fund, Cabana Show, and KITH, he leverages his deep industry knowledge and strategic vision to drive innovation and growth across multiple business ventures.

Experience Summary

Current Roles

Co-Founder, SunLife Fund (2022-Present)

Responsible for overseeing the strategic direction and investment decisions of the SunLife Fund, a venture capital firm focused on supporting innovative startups in the fashion, lifestyle, and retail sectors.

Leverages extensive industry experience and network to identify promising investment opportunities and guide portfolio companies to success.

Plays a key role in cultivating a thriving ecosystem of industry partners and collaborators to foster collaboration and drive growth.

Co-Founder, Cabana Show (2013-Present)

Co-founded Cabana Show, a leading B2B trade show that connects global fashion and lifestyle brands with buyers and industry professionals.

Oversees the strategic planning, event curation, and operational execution of the annual trade show, which has become a must-attend event in the industry.

Drives the continuous evolution of the event to address the changing needs of exhibitors and attendees, ensuring Cabana Show remains a premier destination for industry networking and business development.

Co-Founder, KITH (2011-Present)

Co-founded KITH, a renowned streetwear and lifestyle brand that has become a cultural phenomenon, known for its innovative product collaborations and immersive retail experiences.

Guides the overall brand strategy, product development, and expansion initiatives to ensure KITH maintains its position as a leading innovator in the industry.

Leverages KITH's growing global presence to forge strategic partnerships and collaborations that amplify the brand's reach and impact.

Past Roles

Co-Founder, Liberty Fashion & Lifestyle Fairs (2012-2024)

Co-founded Liberty Fashion & Lifestyle Fairs, a leading B2B trade show platform that showcased emerging and established fashion, lifestyle, and accessory brands.

Oversaw the strategic planning, event curation, and operational execution of the fairs, which became a premier destination for industry professionals to discover new trends and business opportunities.

Played a pivotal role in the growth and evolution of the platform, which expanded to multiple locations and attracted a global audience of exhibitors and attendees.

Founder, Atrium (1993-2017)

Founded Atrium, a multi-brand retail concept that pioneered the integration of fashion, lifestyle, and community-driven experiences.

Spearheaded the strategic direction, brand partnerships, and overall operations of the Atrium retail locations, which became renowned for their innovative approach to experiential retail.

Cultivated a strong reputation as a visionary leader in the industry, known for his ability to identify emerging trends and translate them into successful retail concepts.

Academic Background

Sam Ben-Avraham holds a Bachelor's degree in Business Administration from New York University, where he developed a strong foundation in entrepreneurship, marketing, and strategic management.

Areas of Expertise

Fashion and lifestyle industry trends and market dynamics

Retail innovation and experiential brand development

Strategic business planning and investment decision-making

Event curation and trade show management

Fostering strategic partnerships and industry collaborations

Identifying and nurturing emerging talent and brands

Professional Impact

Throughout his career, Sam Ben-Avraham has played a pivotal role in shaping the fashion, lifestyle, and retail industries. His visionary approach and ability to anticipate market shifts have enabled him to conceptualize and execute successful business ventures that have become industry benchmarks.

As the Co-Founder of KITH, he has transformed the brand into a global phenomenon, known for its innovative products, collaborations, and immersive retail experiences. Similarly, his leadership in founding Cabana Show and Liberty Fashion & Lifestyle Fairs has established these platforms as must-attend industry events, connecting global brands with buyers and fostering valuable business opportunities.

Sam's commitment to identifying and nurturing emerging talent, as well as his strategic investment initiatives through SunLife Fund, have further solidified his reputation as a respected industry leader and champion of innovation.