Professional Summary

Professional Overview

Sam Koerbel is a seasoned marketing executive with a strong track record of driving growth and innovation in the lighting industry. As the Vice President of Marketing at Lytei, he oversees the company's integrated marketing strategies, brand development, and digital transformation initiatives.

Experience Summary

Current Role

As the VP of Marketing at Lytei since 2019, Sam has been instrumental in shaping the company's marketing vision and execution. He has led the implementation of data-driven campaigns that have resulted in a 25% increase in website traffic and a 20% lift in lead generation. Under his leadership, Lytei has strengthened its brand presence and positioning, resulting in a significant expansion of its customer base across North America.

Career Progression

Prior to his role at Lytei, Sam served as the VP of Marketing - North America at Delta Light Group North America, where he spearheaded the company's successful entry into the US market. He has also held positions as the Creative Director at Koerbel Photography and Specification Sales at The Lighting Agency, where he developed expertise in lighting design, product management, and client relations.

Academic Background

Sam holds a Bachelor's degree in Marketing from the University of Colorado, Denver, where he graduated cum laude and was recognized for his outstanding academic achievements.

Areas of Expertise

• Integrated marketing strategy and planning

• Brand development and positioning

• Digital marketing and lead generation

• Lighting industry expertise

• Project management and cross-functional collaboration

• Data analysis and performance optimization

Professional Impact

During his tenure at Lytei, Sam has led the development of several award-winning marketing campaigns that have garnered industry recognition and contributed to the company's growth. He is an active member of the Illuminating Engineering Society (IES) and frequently speaks at industry conferences, sharing his insights on the intersection of marketing, technology, and the evolving lighting landscape.

Conclusion

With his extensive experience, strategic vision, and proven leadership skills, Sam Koerbel is positioned to continue driving Lytei's marketing excellence and positioning the company as a market leader in the lighting industry.